Naughty Bear???

What is this game all about is it like a PSN download or a game you go out and buy. but all i know is it looks awesome, any info one the game would be great.

http://www.naughtybearthegame.com/

I wanted it, but I found out its a retail game not a digital game.

Doesn't look 60 dollar worthy.

the game looks pretty cool but no way is it worth 59.99

seems like a rental game.

Might be fun for a couple of hours lol