Hope it's not old
http://www.wral.com/business/local_tech_wire/news/story/2389864/
Summary
"Soon after the rollout, Sony is expected to offer a video store where gamers will be able to rent full-length features that can be downloaded to their hard drives. Sony is also expected to offer music and TV programming through Home."When building this new town square, we were heavily influenced by cities like Las Vegas, the Sony Center in Berlin and New York City's Times Square," said Festejo. "This world is friendly and open and encourages players to mingle."
While Sony is offering Home for free, it will have several business models built into it. Players will be able to decorate their own apartment with furniture and an assortment of technology, including Sony Bravia TVs. Many of these items will be purchased with real credit cards through micro-transactions. Players will be able to create their personalized avatar to the point where it will look just like them from face to body type, or what they wish they looked like, depending on the person. Avatars will be able to emote feelings, as well. Festejo said clothes will be available for purchase and Sony is talking to real apparel lines about bringing their own virtual stores into the game for avatars to shop in.
In addition, players will be able to upgrade their apartment to one of nine homes at launch. The demo showed a rustic Norwegian Lodge that was decorated to the hilt with cool technology and themed furniture. More homes will follow, Festejo said, adding that the first version is Home 1.0 and will constantly be evolving.
Another business model that will unfold as Home evolves is the aforementioned movies, music and TV show offerings, which are expected to offer rental and purchase models. Microsoft already has most of the Hollywood studios (sans Sony, of course) offering TV shows for purchased in HD or standard definition and HD or standard movies for rental. Sony is expected to follow suit and Sony Online Entertainment has been building the technology to bring this aspect of Home to life."
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