Hmm. Well, if you're looking for cost efficiency, try looking into LCD HDTVs. LCDs tend to be cheaper than Plasma, and in my experience they seem to be just as good in terms of image quality. There are differences, but they're kind of technical (one's better in darker areas or something, apparenty, I'm not entirely sure).
As for what TV to buy, I can say this: going to a mortar and brick store is likely to cost you more, since they like selling for sticker there. Personally I'd recommend online purchasing from a bulk store because they tend to sell a bit cheaper (don't quote me on this though because it isn't always neccessarily the case).
Here is a link to a Google product search for LCD TVs, priced between 300 and 400 United States dollars, that are 20 inches in size. There's a fairly comprehensive selection here, but from relatively obscure companies. I don't know whether the image quality is really what you're looking for, but it's in your price bracket. There are apprently 1080p-capable 23" LCD tv's going for around $600, and they're made by Sony, an excellent company with a reputation for quality. For $200 more you could get the piece of mind of having a TV from a company that's known for making good TVs, but then again it's up to you.
I'd say, if money's the issue for you (but you absolutely MUST have an HDTV), go with those lower-end LCD HDTVs similar to the ones in the link I sent you. Although those companies are relatively unknown, chances are the TVs won't break. Usually, flat screen TVs are fairly rugged so you'll get a decent quality TV, just don't expect the sharp images that a higher-end TV could provide.
By the way, there ARE high definition TVs that are 20" but aren't flatscreen, and they tend to be A LOT cheaper. If you can deal with a bit more heft and weight in exchange for better image quality, I'd go for a regular, bulky, non flat-screen TV.
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