Ok my theory is that sony wants to break even on their console, they CANNOT do this via a price drop, instead sony is going to be marketing the crap out of the ps3 after e3, you will see that they will have a big focus on the psn, and bring even more secret games to the front.
take a look at thiz joystiq article
Hirai aiming to 'quickly' break-even on PlayStation hardware, looking to double PSN sales
"We need to quickly bring our PlayStation business on a break-even level and later to profitability."-hirai
So, he's laid out a set of milestones to accomplish, but how's SCEI going to get there? Hirai said Sony needs "a strategy where buying a [sic] hardware is not the endpoint but instead a starting point that can offer new experiences." This includes, according to him, bringing the PlayStation Network to traditionally non-gaming electronics like televisions and digital cameras -- shades of what Howard Stringer said weeks before. And speaking of PSN, part of the strategy is aimed at boosting digital sales from ¥20 billion ($209 million) last year, to ¥50 billion ($523 million). We guess this means expect a lot more content spread across a lot more devices.
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