Sony not doing a good job in advertising the PS3 and its games.

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deactivated-58319077a6477

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#1 deactivated-58319077a6477
Member since 2007 • 4954 Posts

I have to say if Sony wants to sell more systems it needs to advertise it and its games more, I live in the UK and the only advertising I see on TV is either xbox 360 or Wii I haven't seen a single PS3 advertised on TV.EA did a great advertisement for FIFA 09 last weekend and it was awesome but it was from a 3rd party.

Since the release of the PS3 they had those weird adverts where people living in a hotel and the phrase " THIS IS LIVING" which I only new it was a PS3 advert at the end when it said PLAYSTATION 3.

Sony has a lot of great titles coming out in the upcoming months like LBP, R2, Motorstorm etc... and if Sony don't make an advertising campaign for these games I don't see them doing well in the market.

Your thoughts do you agree? or are you one of those who think they don't need to advertise for the system because the PLAYSTATION brand is popular in Europe?

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TheLegendKnight

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#2 TheLegendKnight
Member since 2007 • 1853 Posts

they know how to make advertisement BUT they dont use it.

the year they were number one sponsor for the champions league their ads were great ( ps2 time ) and their logos were good too, i especially like "live in your world, play in ours". but it seems they dont care about it much because we dont see them often, which is huge wrong for sony.

they should use advertisement power because m$ wins with that only... if they want, they can sale crap like gold while sony cant even sell real gold. thats really big disadvantage

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deactivated-58319077a6477

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#3 deactivated-58319077a6477
Member since 2007 • 4954 Posts
Advertisement is an important part of selling your product which MS knows and so does Nintendo every day I see a Wii or DS game advertisement especially between TV series and Sport news, but Sony is not doing that I see advertisement for their TVS, cameras and other product but nothing for their gaming system which is why I think they need to make sure they advertise their upcoming games to do better.
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sportwarrior

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#4 sportwarrior
Member since 2003 • 2462 Posts

I'm sure they'll start up a new marketing blitz for the holiday season, but I totally agree. 360 ads seem to be ubiquitous across television and the web. PS3 ads are seriously lacking. Plus 360 advertises for all sorts of multiplatform games... Just saw one for Rock Band. Why can't Sony do something similar? Let people know that the PS3 is just as exciting and capable of playing those same multiplatform games.

They really should figure something out... That smug sense of superiority that lead Kataragi to forgo securing exclusives like GTAIV and Assassin's Creed has somehow pervaded the rest of the company despite his absense... They need to suck it up and fight in the trenches just like Microsoft.

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Anabub

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#5 Anabub
Member since 2006 • 8316 Posts
LOL it's just SONY once again thinking thier 'brand' will sell no matter how much they charge, how slow things are to get released (in the UK esp.) and how many features they can remove out of thier SKU's ... thats how they roll
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daftdog

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#6 daftdog
Member since 2003 • 910 Posts
Sony believe word of mouth is the best advertising for them, but they do use alot of covert marketing such as competitions and sponsorship s
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rocketspecial

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#7 rocketspecial
Member since 2004 • 326 Posts
YEAH i agree i rarely see a ps3 advert! and also what my friend pointed out the other day you dont see a ps3 in a shop where you can actually play on it.. its really bad i live in the north east and say if im through newcastle they jst dont have any ps3 stands where you can play a ps3 game! like you use to be able 2 with the ps2 but theres plenty of xbox 360's 2 play on i have even seen a few wii stalls where you can play. i think this is why msot people choose the other consols because many children wont have seen a ps3 in action unless theve played on one!
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polishkid99

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#8 polishkid99
Member since 2007 • 4787 Posts
i live in the us... i have just recently only seen a 360 commercial advertising the new price of the 360... wii has none and ps3 has none... so relax..
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deactivated-58319077a6477

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#9 deactivated-58319077a6477
Member since 2007 • 4954 Posts

i live in the us... i have just recently only seen a 360 commercial advertising the new price of the 360... wii has none and ps3 has none... so relax..polishkid99

I'm not worried I'm just pointing out that Sony ever since they released the PS3 they aren't advertising like other companies which to me is a mistake.

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emitsu97

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#10 emitsu97
Member since 2003 • 10720 Posts
There's a science behind effective PR, marketing, and advertising. October is early for a full on media blitz unless your strategy consists of just throwing money all over the place.
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-Y2J-

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#11 -Y2J-
Member since 2005 • 1000 Posts
did no one see the ps3 uk ad during the break between Man U v Chelsea Match. it was pretty long and for FIFA 09. they had famous players holding ps3 controllers. must have cost them alot.
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Chief9088

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#12 Chief9088
Member since 2006 • 441 Posts
One thing ive noticed, PS3 commercials are the most common of the three brands, to appear during NFL games on sunday. ( only time i watch tv xD ) So atleast there trying to squeeze in some ads during sunday "prime-time". Although ads have never affected how i spend my money, its good to see Sony putting some up.
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eregol

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#13 eregol
Member since 2006 • 416 Posts

I ahven't even seen an advert for their other items like TVs, walkmans, mobiles or stereos.

Maybe they're busy filming new adverts to put on tv?

Maybe in time for xmas?

Who knows.

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RomanticFool

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#14 RomanticFool
Member since 2008 • 203 Posts

It's only been like this for the past month or so, but this is about how it falls out in my area.

#XBox 360 ads > #Sony Ads > #Wii ads

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Lauryn2000

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#15 Lauryn2000
Member since 2005 • 2582 Posts

Around October you will start seeing more marketing,that's usually the kick start for the holiday season...

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90wushuman

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#16 90wushuman
Member since 2008 • 758 Posts
Will, the PS3 is fine, its just the game seemed to be not like the PS2 games, like GTA4 missed alot of stuff from the previous games. still its an incredible game.
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90wushuman

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#17 90wushuman
Member since 2008 • 758 Posts

Opps, wrong topic.

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deactivated-58319077a6477

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#18 deactivated-58319077a6477
Member since 2007 • 4954 Posts

did no one see the ps3 uk ad during the break between Man U v Chelsea Match. it was pretty long and for FIFA 09. they had famous players holding ps3 controllers. must have cost them alot.-Y2J-

I mentioned that commercial and I believe EA did that not Sony.

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pyromaniac223

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#19 pyromaniac223
Member since 2008 • 5896 Posts
They definitely don't advertise like MS does.