In the coming months, Sony is quietly preparing a big investment to expand the company itself to challenge the rival of Apple.Inc. According to Chief Executive Howard Stringer, they are planning to use it's state of the art PlayStation 3 and its PlayStation Portable videogaming machine, along with their line up of Bravia high-definition TV's, to process such a challenge to let users download TV shows and movies. Just like Apple, letting people download music and videos from their iTunes Store for people's iPods.
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