Sony's Stringer: PS3 is the "Mercedes" of video games

In an upcoming television interview, Sony CEO Howard Stringer indicates that his company's greatest mistake with the PS3 may have been the luxurious nature of the console.

"Wii is a wonderful device, but has a different target audience. If we fail, it is because we positioned PS3 as the Mercedes of the video game field. PS3 is after a different audience and it can be whatever it wants -- a home server, game device, even a computer."

http://www.gamepro.com/news.cfm?article_id=106568

PS3 as a computer it's crap but as a video games machine it's good but expensive

 the PS3 has a lot of crap that makes it expensive and thats his vulnerability... true 

PS3 as a computer it's crap but as a video games machine it's good but expensive

the PS3 has a lot of crap that makes it expensive and thats his vulnerability... true

Gue1

Mercedes is more glamorous the PS3. There's stuff inside the PS3 that make it worth the $600. The Mercedes is expensive because it's a European car. The PS3 is a lexus not a mercedes.mikeslemonade

Everyone wants a awesome powerful console but they don't want to pay for it... People need to remember the old saying you get what you pay for. I gladly paid $600 for the 60GB model and I'll never regret it cause I understand all the awesome technology in the PS3 is worth the price.
jdt532

It seems to me that if Stringer and all the cry babies had their way Sony wouldn't of spent all that money developing the CELL processor, they wouldn't have put a Blu-Ray drive in the PS3 and maybe the standard version wouldn't have a HDD. Basically we'd have a minor upgrade over last gen., basically a 360 painted black with a PS3 logo on it....

Everyone wants a awesome powerful console but they don't want to pay for it... People need to remember the old saying you get what you pay for. I gladly paid $600 for the 60GB model and I'll never regret it cause I understand all the awesome technology in the PS3 is worth the price.
jdt532

there was an interview in gamesindustry.biz with Karraker i think it was

"we could have just made a Ps2 1.5 and played it safe with minor upgrades.  But sony as a company has always been about taking risks and pushing the industry further"

I for one am dead certain I wouldnt have bought a Ps3 if it was just marginally better than the ps2.

[QUOTE="jdt532"]It seems to me that if Stringer and all the cry babies had their way Sony wouldn't of spent all that money developing the CELL processor, they wouldn't have put a Blu-Ray drive in the PS3 and maybe the standard version wouldn't have a HDD. Basically we'd have a minor upgrade over last gen., basically a 360 painted black with a PS3 logo on it....

Everyone wants a awesome powerful console but they don't want to pay for it... People need to remember the old saying you get what you pay for. I gladly paid $600 for the 60GB model and I'll never regret it cause I understand all the awesome technology in the PS3 is worth the price.
Absynthetic

there was an interview in gamesindustry.biz with Karraker i think it was

"we could have just made a Ps2 1.5 and played it safe with minor upgrades. But sony as a company has always been about taking risks and pushing the industry further"

I for one am dead certain I wouldnt have bought a Ps3 if it was just marginally better than the ps2.

Yeah well I wish this Karraker guy was the CEO of Sony instead of Stinger. I've read a handful of Stringer interviews and it just seems to me that he wishes the PS3 was more profitable and had a price tag that would make all the whiners out there happy. I don't think He cares how great a console it is just as long as it sells and makes money. As it stands right know Sony loses somewhere between $200 to $300 on each PS3 and I don't think that sits well with Stringer.

Then there's the constant backlash by all the cry babies over the PS3's price tag. Makes me wounder if all this will mean Stringer will have more of a say on how the next Playstation will be built and 5 or 6 years from now we will just get a PS3 1.5 that costs the "standard" $299.99... Will that make the whiners happy? I know it wont make me happy....

I can understand what he is saying. Like the automobile industry. The Xbox 360 is a Corvette Z06. And the PS3 is a Ferrari F430. The Z06 is known to be a Ferrari killer, but once you drive a Ferrari and sit in a Ferrari. You know what your paying for. Corvette maybe "faster" but its a plastic interiors ugly leather but a big engine. Ferrari is top notch on everything. Its like when you say "i have a Ferrari" or "I have a Chevrolet????" I feel its like that. I think ps3 is an acquired taste.  

and if the wii would be the toyota of video games, cheap but ultra successful, nintendo may even buy sony one day.  lol

and if the wii would be the toyota of video games, cheap but ultra successful, nintendo may even buy sony one day.  lol

PSdual_wielder

funniest thing i heard all day.

[QUOTE="PSdual_wielder"]

and if the wii would be the toyota of video games, cheap but ultra successful, nintendo may even buy sony one day.  lol

xbox830

funniest thing i heard all day.

lol. :P