Story and then replay value. I like a good single player and without a story the game is bland and won't keep much interest. A good story can help stop games feeling repetative because it immerses you into the game world.
Yeah a good story Mode andreplay value as second. Graphics are also important but when it comes to games such as GTA IV, thus games with an open ended style of environment i think we don't have to complain about muddy textures, and ugly depth of field.
Just the same with games that have a destructible environment.
I was considered the story to be the most important aspact I mean what good is a game if you don't know why your doing your actions. As long as a story is enthralling Im happy.
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