Call of duty 4, and easily.
Not because its the better game(it maybe i dont know yet), because of brand name.
There's allot of gamers not like us(us as in hardcore who check the internet everyday for the latest gaming news) who will just go to the store to buy a game and see cod 4,haze,uncharted and instantly go towards cod4 because of the name.
Look at halo, it sold 3.3 million in about 10-12 days, and personally i think its a great game but i dont think its as good as gears of war or bioshock.
It's the brand, like playstation, in europe playstation is the biggest name in gaming and if you asked a normal gamer who doesnt follow games like us, what console would you want out of all 3 new consoles the majority of them would say playstation, regardless if it actually was the best console.
It's like my grandma,mam,dad etc if im playing games and somebody phones or something they will say he is playing playstation even if im not, they dont say playing games they say playstation.
Haze could be 10x better than cod4 for all we know but to the average consumer cod4 is a known brand and will sell better.
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