Why is SCEA's marketing strategy so bad?

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imayellowfellow

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#1 imayellowfellow
Member since 2006 • 228 Posts
I went on the playstation store tonite and i saw that a new release was the Wipeout HD demo. the first thing that came into my head was why did they not release this demo back in september when the game got released!?

its things like this that just piss me off sooo much about sony, the playstation is a QUALITY piece of hardware, that is completely capable of doing better than it is right now, but sony just makes such uncomprehensible decisions with this thing.

Another thing that makes me mad, the commercials! why not just show great hd footage of games in their commercials? why do they have to try and make this artsy fartsy garbage that doesnt get anything across except that they're pompous jerks. For a while, around march of 08, they had commercials that was just game footage (it included scenes from mgs4) and they were awesome! but sony totally bailed on that and went back to their lame commercials

i just wanted to share my opinion (sorry if im ranting) and i want to know what other people think cause i really like my playstation and i want it to succeed, but sony is just putting me in the red all the time
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taplok

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#2 taplok
Member since 2005 • 4473 Posts

I went on the playstation store tonite and i saw that a new release was the Wipeout HD demo. the first thing that came into my head was why did they not release this demo back in september when the game got released!?

its things like this that just piss me off sooo much about sony, the playstation is a QUALITY piece of hardware, that is completely capable of doing better than it is right now, but sony just makes such uncomprehensible decisions with this thing.

Another thing that makes me mad, the commercials! why not just show great hd footage of games in their commercials? why do they have to try and make this artsy fartsy garbage that doesnt get anything across except that they're pompous jerks. For a while, around march of 08, they had commercials that was just game footage (it included scenes from mgs4) and they were awesome! but sony totally bailed on that and went back to their lame commercials

i just wanted to share my opinion (sorry if im ranting) and i want to know what other people think cause i really like my playstation and i want it to succeed, but sony is just putting me in the red all the timeimayellowfellow

i feel you, man... they have a lot of shortcomings... and a lot of us have noticed that... (if not all). but we don't know what's really going through their minds or their plans for the PS3...? still, i trust the Playstation... but they could've maximized its potential and capabilities.

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Scianix-Black

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#3 Scianix-Black
Member since 2008 • 19297 Posts

lol, I thought the exact same thing about Wipeout, which is amazing, btw.

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deactivated-6075a5c511e8b

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#4 deactivated-6075a5c511e8b
Member since 2005 • 7222 Posts
Is Sony's marketing terrible? Yes. Do they give a flying crap? No. Sony obviously doesn't care about marketing, their loss.
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RandolphScott

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#5 RandolphScott
Member since 2008 • 635 Posts
They just have no idea how to maintain momentum, and when their consumers tell them EXACTLY what they want, they seem to go out of their way to give them anything BUT that. The main problem is that SCEJ, SCEE, and SCEA all operate like separate companies that just happen to sell some of the same products. Leading to a real disparity between SCEJ, and the other two inept regions that have no idea what the heck they're doing, and let misplaced ideals keep them from securing and producing a satisfactory lineup on their respective (barren) online stores.
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ChiSoxBombers

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#6 ChiSoxBombers
Member since 2006 • 3700 Posts

Sony's lack of concern for its marketing department is undoubtedly one of their worst mistakes this generation. marketing gets your product out to the public, and a commercial that captures the hearts and minds of the viewers can really provide an emotional link to the product and thus increase its sales.

Imagine an in-your-face, hectic, heart-pounding advertisement for Killzone 2. Giving more light to certain games, especially those that have been predicted and preached as on par with the Parousia, will hike up the sales as it increases customer knowledge and awareness of the product.

If Sony could just start upping their marketing of games activity beginning with KZ2, i would be a very happy person. however, i have my doubts that this hope will ever be fulfilled seeing as Sony has shown very quickly that marketin/ads are not in the gameplan.

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imayellowfellow

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#7 imayellowfellow
Member since 2006 • 228 Posts
They just have no idea how to maintain momentum, and when their consumers tell them EXACTLY what they want, they seem to go out of their way to give them anything BUT that. The main problem is that SCEJ, SCEE, and SCEA all operate like separate companies that just happen to sell some of the same products. Leading to a real disparity between SCEJ, and the other two inept regions that have no idea what the heck they're doing, and let misplaced ideals keep them from securing and producing a satisfactory lineup on their respective (barren) online stores.RandolphScott
true, remember the few months after the first price drop (ps3 going down to 399) when the ps3 was just behind the ds and wii in terms of sales? it was finally picking up steam and then sony managed to lose all that forward momentum... *sigh* Although this mite be because the price drops from the competition as well as stiff competition in the software department, i still think sony couldve done a better job maintaining their hype through marketing
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funsohng

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#8 funsohng
Member since 2005 • 29976 Posts

I went on the playstation store tonite and i saw that a new release was the Wipeout HD demo. the first thing that came into my head was why did they not release this demo back in september when the game got released!?

its things like this that just piss me off sooo much about sony, the playstation is a QUALITY piece of hardware, that is completely capable of doing better than it is right now, but sony just makes such uncomprehensible decisions with this thing.

Another thing that makes me mad, the commercials! why not just show great hd footage of games in their commercials? why do they have to try and make this artsy fartsy garbage that doesnt get anything across except that they're pompous jerks. For a while, around march of 08, they had commercials that was just game footage (it included scenes from mgs4) and they were awesome! but sony totally bailed on that and went back to their lame commercials

i just wanted to share my opinion (sorry if im ranting) and i want to know what other people think cause i really like my playstation and i want it to succeed, but sony is just putting me in the red all the timeimayellowfellow

personally, when i was wii-only user, i was jealous of ps3 commercials, becuz, u gotta admit, wii ones suck

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imayellowfellow

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#9 imayellowfellow
Member since 2006 • 228 Posts

[QUOTE="imayellowfellow"]I went on the playstation store tonite and i saw that a new release was the Wipeout HD demo. the first thing that came into my head was why did they not release this demo back in september when the game got released!?

its things like this that just piss me off sooo much about sony, the playstation is a QUALITY piece of hardware, that is completely capable of doing better than it is right now, but sony just makes such uncomprehensible decisions with this thing.

Another thing that makes me mad, the commercials! why not just show great hd footage of games in their commercials? why do they have to try and make this artsy fartsy garbage that doesnt get anything across except that they're pompous jerks. For a while, around march of 08, they had commercials that was just game footage (it included scenes from mgs4) and they were awesome! but sony totally bailed on that and went back to their lame commercials

i just wanted to share my opinion (sorry if im ranting) and i want to know what other people think cause i really like my playstation and i want it to succeed, but sony is just putting me in the red all the timefunsohng

personally, when i was wii-only user, i was jealous of ps3 commercials, becuz, u gotta admit, wii ones suck

hahaha yea the wii commercials were pretty embarrassing i dunno i just want to see GAMES let the games sell themselvse u know? i mean the original mad world gears of war ad is kind of an overused example, but honestly i thot that way to show videogame footage in a modified entertainment medium

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mariokart64fan

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#10 mariokart64fan
Member since 2003 • 20828 Posts

ya thanks to the war between horsepower lol ,its been this way since, dlc of items that should have b3een there to begin with!

prices that are jacked 10 dollars more !

for less content!

everything started this generation lol,

we may as well pay for the online service to! god they snag money from us one way or the other 3rd console -the bad apple