Lol the only one that actually advertised the PS3 effectively was the Resistance commercial. My girl is a communications major and says that the entire Play B3yond ad campaign makes 0 sense. I tend to trust her on such things as my knowledge of advertising involves staring wide eyed as a PS3 solves a Rubics cube and then makes it explode.
She has a point though, watching the machine make said rubics cube explode didn't make me want one..........The Resistance commercial did though. That was some hot stuff :).
TheSystemLord1
The PS3's commercials seem to follow the rules of "make it weird, make an impression, and make it stay." I remember that a long time ago, I think it was on T.V, that it was made known the mystery behind bizarre advertisements. On T.V (again, if it WAS on T.V) ppl gave an example of a magazine, where there was a pic of a fashion model with THREE legs, advertising for a perfume or somethin. This oddity was to help the perfume franchise's name stick out, because ppl will always remember "that weird picture," and in the end remember the name of that perfume franchise's name. The idea was really clever and idiotic at the same time. It will prove to be more clever than idiotic if those advertisements actually did what they were meant to do: make those odd images stick in your head. These commercials, for the PS3, probably did what they were meant to do, because whenever ppl talk about the PS3, they always bring up "that crazy commercial"...and whenever pll talk about that weird commercial with teh crying robotic baby, they all of a sudden say, "Oh yeah! I remember now, that was for teh PS3!" Some ppl still say that, if the topic was brought up in a conversation.
Crazy, eh?
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