Her name is Oerba Dia Vanille (wo-lu-ba da-i-a ba-ni-la)
So it's probably pronounced Worba Daya Vanilla.
Oh, and an update on gameplay from Kotaku:
There are a few details about the game we have been able to decipher despite knowning no Japanese. There appears to be a very prominent red-headed female character that is reminiscent of Rikku from Final Fantasy X. The gameplay screens are hard to decode, as the menu system looks a bit different and disjointed by comparison to previous FF games. Also, FFXIII appears to stay the course set by FFXII by showing enemies on the field rather than throwing players into random battles.
I borrowed this from the General Discussions board, but you can consider the translation exclusive to the Playstation 3 boards.
:P
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