The 360 is cheaper and multiplatform games (that are generally not optimised for the cell) run better on the 360. Plus people tend to prefer the online experience and the controller. It follows that if all games were available for the PS3 and the 360 most (except those dedicated to the blu-ray HD movie standard or sony fans impervious to logic) would almost certainly go for the 360. Particularly as reliability, noise and storage are set to improve on the 360.
This is fundamentally why a multiplat 360-PS3 port should not be considered the same as a PS3-360 port. One provides needless support for a hardware you going to get regardless (the PS3) the other strengthens the default status of the cheaper console (the 360).
Importantly, the strong PS3 exclusives matter more than strong 360 exclusives because there are less of them and the PS3 is more expensive. The moment the more expensive console has no or few of them, it becomes redundant to the cheaper alternative. Look at it this way, even if the PS3 had all of the 360 games plus a few exclusives it would take some pretty excellent games to justify the price differential. Whilst it is cheaper and you don't care about blu-ray, the 360 doesn't actually need exclusives and yet it has more.
I'm sorry if this appears fanboyish but it is elementary competition theory.
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