I'm going to name some big exclusives and compare sales (worldwide) from VGchartz.
360
Halo 3 - 10.21m (25th Sep 07 )
Gears of War - 5.91m (07th Nov 06 )
Gears of War 2 - 5.23m (30th Jul 09 )
Forza 2 - 4.00m (29th May 07 )
Fable 2 - 3.16m (21st Oct 08 )
Left 4 Dead - 2.41m (17th Nov 08 )
Mass Effect - 2.08m (20th Nov 07 )
Crackdown - 1.51m (20th Feb 07 )
PS3
Metal Gear Solid 4 - 4.23m (12th Jun 08 )
Resistance: Fall of Man - 3.63m (14th Nov 06 )
Gran Turismo 5 Prologue - 3.15m (15th Apr 08 )
Uncharted: Drake's Fortune - 2.58m (16th Nov 07 )
LittleBigPlanet - 2.43m (28th Oct 08 )
Killzone 2 - 1.93m (27th Feb 09 )
Resistance 2 - 1.67m (04th Nov 08 )
Ratchet & Clank Future: Tools of Destruction - 1.50m (23rd Oct 07 )
As you can see, only 2 360 franchises have sales that no ps3 games have. And thats Halo and Gears.
So all this talk about how the 360 has all these popular killer aps needs to die. Because for a system with a lower user base then the 360 sell just as good.
Mass effect came out the same month as uncharted, but unharted sold more.
So in conclusion, yes 360 exclusives sell ALITTLE more but not alot. the ps3 had a low userbase back then. but with the slim boosting the userbase no doubt it will have games with sales beyond 5 mill. GT5 for one is one of those games.
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