3DS marketing vs. Vita marketing

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ActionRemix

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#1 ActionRemix
Member since 2011 • 5640 Posts
3DS: http://www.youtube.com/watch?v=fFf-mUcFbL0 Vita: http://www.youtube.com/watch?feature=player_embedded&v=XGSAme5J9Sc No wonder the 3DS is doing well and the Vita is tanking. I've actually played the 3DS and thought "meh," but that ad makes me want one.
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meetroid8

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#2 meetroid8
Member since 2005 • 21152 Posts
I haven't seen any hype for Vita anywhere. No commercials, no media events, no promotions of any kind. Sony desperately needs to start generating interest in their system.
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Tikeio

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#3 Tikeio
Member since 2011 • 5332 Posts

LOL Sony and their last place budget. :lol:

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pppjjj

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#4 pppjjj
Member since 2004 • 1094 Posts

I just saw Vita marketing ad, lmao it was really bad lol.:cry:

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mmmwksil

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#5 mmmwksil
Member since 2003 • 16423 Posts

That ad tells me everything I need to know about new Sony Vita Nail Polish.

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deactivated-5b1e62582e305

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#6 deactivated-5b1e62582e305
Member since 2004 • 30778 Posts

Nintendo got the Biebs. Nintendo > Sony

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todd2r

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#7 todd2r
Member since 2009 • 2615 Posts
That Nintendo ad is a prime example of how to do it. Show what your selling! It's really not that difficult.
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farslip

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#8 farslip
Member since 2006 • 317 Posts
Nintendo actually promoted the product in the commercial while I'm not sure what Sony did.
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mmmwksil

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#9 mmmwksil
Member since 2003 • 16423 Posts

Nintendo actually promoted the product in the commercial while I'm not sure what Sony did.farslip

They were clearly promoting their new line of high-tech nail polish.

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Zanoh

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#10 Zanoh
Member since 2006 • 6942 Posts

*Watches the Sony ad....*

...........If I can place two image to describe it, it's this:

and

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SilverSterls

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#11 SilverSterls
Member since 2012 • 98 Posts
Good thing I can go out and play them for myself and make a sound decistion rather then letting commercials tell me what to buy. The PS Vita is amazing tech for the price the 3DS was outdated as hell as soon as it launched.
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Masenkoe

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#12 Masenkoe
Member since 2007 • 4897 Posts

Then Sony will wonder why it won't sell up to its full potential...

SPEND SOME MONEY ON TEH ADS MANNN

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_Cadbury_

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#13 _Cadbury_
Member since 2006 • 2936 Posts
Why do people not realize that the Vita ad is clearly the start of a larger ad -.-
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ActionRemix

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#14 ActionRemix
Member since 2011 • 5640 Posts
If the reaction to your ad is "Is this fake?" you're doing it wrong. For the past 6 years, Sony has tried to do viral marketing but failed hard.
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mmmwksil

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#15 mmmwksil
Member since 2003 • 16423 Posts

Good thing I can go out and play them for myself and make a sound decistion rather then letting commercials tell me what to buy. The PS Vita is amazing tech for the price the 3DS was outdated as hell as soon as it launched. SilverSterls

*sniff sniff*

Smells like damage control to me.

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Zanoh

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#16 Zanoh
Member since 2006 • 6942 Posts

[QUOTE="SilverSterls"]Good thing I can go out and play them for myself and make a sound decistion rather then letting commercials tell me what to buy. The PS Vita is amazing tech for the price the 3DS was outdated as hell as soon as it launched. mmmwksil

*sniff sniff*

Smells like damage control to me.

Too right, mate. I bet flame shield can't repel fire power of that magnitude.

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deactivated-5b1e62582e305

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#17 deactivated-5b1e62582e305
Member since 2004 • 30778 Posts

Good thing I can go out and play them for myself and make a sound decistion rather then letting commercials tell me what to buy. The PS Vita is amazing tech for the price the 3DS was outdated as hell as soon as it launched. SilverSterls
LOL this post reads like something from 2004.

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SuperFlakeman

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#18 SuperFlakeman
Member since 2011 • 7411 Posts

3DL in times square

Mario Kart 7 custom karts

Awesome way of conveying the 3D effect

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sandbox3d

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#19 sandbox3d
Member since 2010 • 5166 Posts

Why does Sony do this? Really, besides the Kevin Butler ads Sony marketing (for the gaming division at least) has been complete ASS CRUST for years now. Marketing seems to be Sonys biggest issue sometimes. They make good stuff, but when will they learn how to properly show it off to the public?

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todd2r

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#20 todd2r
Member since 2009 • 2615 Posts
Why do people not realize that the Vita ad is clearly the start of a larger ad -.-_Cadbury_
I think a lot of people realize that but when your bleeding money out your ass, why can't you just make a straight forward commercial and showcase the product?
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Wanderer5

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#21 Wanderer5
Member since 2006 • 25727 Posts

That ad tells me everything I need to know about new Sony Vita Nail Polish.

mmmwksil

Seriously, I mean talk about a nail to the 3DS coffin. The 3DS is screw!:P

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mems_1224

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#22 mems_1224
Member since 2004 • 56919 Posts
I haven't seen any hype for Vita anywhere. No commercials, no media events, no promotions of any kind. Sony desperately needs to start generating interest in their system.meetroid8
uuh taco bell is giving away free vitas in exchange for giving you diarrhea
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mmmwksil

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#23 mmmwksil
Member since 2003 • 16423 Posts

[QUOTE="meetroid8"]I haven't seen any hype for Vita anywhere. No commercials, no media events, no promotions of any kind. Sony desperately needs to start generating interest in their system.mems_1224
uuh taco bell is giving away free vitas in exchange for giving you diarrhea

It ALMOST sounds like a fair trade.

Almost.

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haziqonfire

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#24 haziqonfire
Member since 2005 • 36392 Posts
Good thing I can go out and play them for myself and make a sound decistion rather then letting commercials tell me what to buy. The PS Vita is amazing tech for the price the 3DS was outdated as hell as soon as it launched. SilverSterls
Good thing no one knows the Vita is coming out next week.
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SilverSterls

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#25 SilverSterls
Member since 2012 • 98 Posts
[QUOTE="SilverSterls"]Good thing I can go out and play them for myself and make a sound decistion rather then letting commercials tell me what to buy. The PS Vita is amazing tech for the price the 3DS was outdated as hell as soon as it launched. Haziqonfire
Good thing no one knows the Vita is coming out next week.

The taco bell adds are everywhere and although I do agree they could do a better job marketing the product I doubt it will have a hard time selling the launch systems.
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senses_fail_06

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#26 senses_fail_06
Member since 2006 • 7033 Posts
I've never seen a 3DS commercial on TV. Do they only show it on Cartoon Network and Oxygen?
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SilverSterls

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#27 SilverSterls
Member since 2012 • 98 Posts
That Nintendo ad is a prime example of how to do it. Show what your selling! It's really not that difficult. todd2r
You mean like this ? http://www.youtube.com/watch?v=-C5cY9oLKYg
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sandbox3d

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#28 sandbox3d
Member since 2010 • 5166 Posts

[QUOTE="Haziqonfire"][QUOTE="SilverSterls"]Good thing I can go out and play them for myself and make a sound decistion rather then letting commercials tell me what to buy. The PS Vita is amazing tech for the price the 3DS was outdated as hell as soon as it launched. SilverSterls
Good thing no one knows the Vita is coming out next week.

The taco bell adds are everywhere and although I do agree they could do a better job marketing the product I doubt it will have a hard time selling the launch systems.

Its a new gaming device from Sony. Some people are going to buy it of course. Still though, they have done an awful job of generating buzz and while the launch systems could probably sell with zero marketing it still doesn't bode well for the future of the system. Sony really needs to push this thing.

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Basinboy

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#29 Basinboy
Member since 2003 • 14558 Posts

I've never seen a 3DS commercial on TV. Do they only show it on Cartoon Network and Oxygen? senses_fail_06

Still LOL'ing, well played.

On topic now, why is everybody obsessed with marketing suddenly? The fact that you talk about it means it's working, seems like it's trying to be disruptive. While the blurb released is pretty bare and does little to educate audiences what the hell a Vita is, it's still no crying demon baby doll commercial Sony made for the PS3. And that was full length ad, we haven't yet seen the remainder of the teaser released.

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haziqonfire

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#30 haziqonfire
Member since 2005 • 36392 Posts

The taco bell adds are everywhere and although I do agree they could do a better job marketing the product I doubt it will have a hard time selling the launch systems. SilverSterls

The most promotion I've seen here are empty demo stations in the shopping mall -- and that's saying something considering it's in downtown Toronto ...

Still LOL'ing, well played.

On topic now, why is everybody obsessed with marketing suddenly? The fact that you talk about it means it's working, seems like it's trying to be disruptive. While the blurb released is pretty bare and does little to educate audiences what the hell a Vita is, it's still no crying demon baby doll commercial Sony made for the PS3. And that was full length ad, we haven't yet seen the remainder of the teaser released.

Basinboy

No, thats just stating the obvious - people who are heavily invested in gaming know about all the new talk of software and hardware. No one outside of the heavily invested gaming market knows about what the Vita is and that's pathetic.

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deactivated-5e0e425ee91d8

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#31 deactivated-5e0e425ee91d8
Member since 2007 • 22399 Posts
Uninspired vs non-existent Why not bet on a fight between Harry potter and a unicorn?
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nintendoboy16

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#32 nintendoboy16
Member since 2007 • 42189 Posts
Really Sony? What is with you and these commercials? You had cool PS2 commercials.
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Zanoh

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#33 Zanoh
Member since 2006 • 6942 Posts

I'm noticing a trend:

The technologically weaker console gets the better more notable games and marketing.

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D4W1L4H

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#34 D4W1L4H
Member since 2011 • 1765 Posts
There are worse ways you could advertise your product, like displaying your product sitting on a cafe table, with its flagship title playing itself upside down, while the owner seems to be more interested in sipping his $3.00 coffee. [spoiler]  [/spoiler]
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shinrabanshou

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#35 shinrabanshou
Member since 2009 • 8458 Posts

Really Sony? What is with you and these commercials? You had cool PS2 commercials.nintendoboy16
Not that this is a particularly good campaign, although I'll reserve judgement until I see a full ad, but I imagine ads aired from bygone eras would receive the same reaction nowadays, anyway. Particularly, ads that are too abstract.

"Mountain" for the "Fun, anyone?" PS2 campaign won awards at the time, for example, but I'm sure would be met with scorn.

Meanwhile that one line she delivers reminds me of "Double Life" an ad I actually quite liked.

Strangely, I don't think they've changed agencies. Although TBWA may only act for SCEE. The Kevin Butler series was done by Deutsch Inc, so this may be by them as well.

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murat8

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#36 murat8
Member since 2006 • 10362 Posts
Ya sony has weird ads in general this one still freaks me out
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deactivated-5d6bb9cb2ee20

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#37 deactivated-5d6bb9cb2ee20
Member since 2006 • 82724 Posts
The heck? To be fair, the 3DS marketing war really weird to begin with too. It was only after the price drop that it became as aggressive and awesome as it is right now.
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bobbetybob

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#38 bobbetybob
Member since 2005 • 19370 Posts
That Nintendo ad is a prime example of how to do it. Show what your selling! It's really not that difficult. todd2r
Yup, Sony is absolutely terrible at marketing their consoles, just look at the PS3's initial adverts, good as confusing horror movies, not so good as adverts
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hakanakumono

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#40 hakanakumono
Member since 2008 • 27455 Posts

[QUOTE="nintendoboy16"]Really Sony? What is with you and these commercials? You had cool PS2 commercials.shinrabanshou

Not that this is a particularly good campaign, although I'll reserve judgement until I see a full ad, but I imagine ads aired from bygone eras would receive the same reaction nowadays, anyway. Particularly, ads that are too abstract.

"Mountain" for the "Fun, anyone?" PS2 campaign won awards at the time, for example, but I'm sure would be met with scorn.

Meanwhile that one line she delivers reminds me of "Double Life" an ad I actually quite liked.

Strangely, I don't think they've changed agencies. Although TBWA may only act for SCEE. The Kevin Butler series was done by Deutsch Inc, so this may be by them as well.

Haven't seen this commercial, but it pretty much nailed it. It does seem to fit in with this theme.

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HalcyonScarlet

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#41 HalcyonScarlet
Member since 2011 • 13834 Posts

I don't know man, I wouldn't mind a Vita all of a sudden:

http://www.youtube.com/watch?v=aYoyzwsQd7s&NR=1&feature=endscreen :P

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painguy1

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#42 painguy1
Member since 2007 • 8686 Posts

I don't know man, I wouldn't mind a Vita all of a sudden:

http://www.youtube.com/watch?v=aYoyzwsQd7s&NR=1&feature=endscreen :P

HalcyonScarlet

someone at sony needs to be slapped silly. seriously wtf is dis!

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HalcyonScarlet

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#43 HalcyonScarlet
Member since 2011 • 13834 Posts

[QUOTE="HalcyonScarlet"]

I don't know man, I wouldn't mind a Vita all of a sudden:

http://www.youtube.com/watch?v=aYoyzwsQd7s&NR=1&feature=endscreen :P

painguy1

someone at sony needs to be slapped silly. seriously wtf is dis!

:lol: :P

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shinrabanshou

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#44 shinrabanshou
Member since 2009 • 8458 Posts

[QUOTE="shinrabanshou"]

[QUOTE="nintendoboy16"]Really Sony? What is with you and these commercials? You had cool PS2 commercials.hakanakumono

Not that this is a particularly good campaign, although I'll reserve judgement until I see a full ad, but I imagine ads aired from bygone eras would receive the same reaction nowadays, anyway. Particularly, ads that are too abstract.

"Mountain" for the "Fun, anyone?" PS2 campaign won awards at the time, for example, but I'm sure would be met with scorn.

Meanwhile that one line she delivers reminds me of "Double Life" an ad I actually quite liked.

Strangely, I don't think they've changed agencies. Although TBWA may only act for SCEE. The Kevin Butler series was done by Deutsch Inc, so this may be by them as well.

Haven't seen this commercial, but it pretty much nailed it. It does seem to fit in with this theme.

It's quite an old commercial, circa 1999, I believe.

From this brief clip, it sort of looks like an American-ised version of that ad's theme. Although, I don't know how well that bodes...

Also from looking into this a bit I've found out that both "Double Life" and "Mountain" were made by the same director, Frank Budgen.

Interestingly, he directed ads for the 360 at the start of the gen: "Jump Rope" and Water Balloon".

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Sgt_Crow

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#45 Sgt_Crow
Member since 2004 • 6099 Posts

LOL Sony and their last place budget. :lol:

Tikeio
This. :lol: they were out of money, so this is what you get.
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ugoo18

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#46 ugoo18
Member since 2010 • 1005 Posts

If you think that 3DS ad was good these ones for Super Mario 3D Land, Mario Kart 7 and Revelations are awesome

http://au.ign.com/videos/2012/02/10/super-mario-3d-land-tv-spot

http://au.ign.com/videos/2012/02/10/mario-kart-7-tv-spot

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helwa1988

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#47 helwa1988
Member since 2007 • 2157 Posts
the nintendo name sells by itself. a lot of parents who trust nintnedo to be kid friendly which is why they buy Nintendo products for their kids. and nintned fans keep coming back because of nintnedo's quality systems and games.
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nitekids2004

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#48 nitekids2004
Member since 2005 • 2981 Posts

Most people seems to have forgotten that when the 3DS launched, most people thought that it was just a DS with 3D effects.

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nintendoboy16

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#49 nintendoboy16
Member since 2007 • 42189 Posts

Most people seems to have forgotten that when the 3DS launched, most people thought that it was just a DS with 3D effects.

nitekids2004

Better than to make Vita ads that DON'T even talk about the Vita AT ALL.

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Sgt_Crow

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#50 Sgt_Crow
Member since 2004 • 6099 Posts

Most people seems to have forgotten that when the 3DS launched, most people thought that it was just a DS with 3D effects.

nitekids2004
And most people don't even know what the hell a Vita is after seeing a Vita commercial.