8GB GDDR5- A Marketing Slogan?

In business, the number one priority is to sell products. Obvious enough, and how do you sell products? There are many ways to go at it, and one of the most effective ways is developing a slogan.

In video gaming, that is no different. Contrary to many misconceptions, they are not a charity organization. Their primary motive is to make revenue, and any pretense that the company cares for you is pure PR and self motivated.

That brings me to this point. The PS4 had the easiest job for any marketer, play Mr. Contrarian to the Xbox One and leech off of their negetive publicity. 8GB of GDDR5 RAM is one marketing slogan, $399 price point is another. x86 architecture which means cheaper and easier to port from PC. AMD Jaguar CPU with 8 cores.

They are impressive specs, yet Killzone Shadow Fall is struggling to run at 30 FPS, Drive Club is barely clocking at 30 FPS. At the same time, Mario Kart 8 is running at 60FPS at 1080p (reportedly). Shin'en has recently came out in an interview stating that aspects such as EDRAM can help make use of less RAM demand to render at 1080p. It resulted in Neo Nano Assault running at 60fps/720p using ONLY one core.

Does the sum of the PS4 architecture add up to a better experience, or is the 8GB of GDDR5 nothing more than a marketing gimmick?

How is RAM a marketing gimmick?R3FURBISHED

No, 8GB GDDR5 is just a spec. How can it be marketing when most console gamers couldn't even tell you what RAM stood for?

An example of a marketing buzzword is pointing to "teh Cl0wd" as the solution to everything

How is RAM a marketing gimmick?R3FURBISHED

Its not the ram that's a gimmick, its the way they're selling GDDR5 RAM as the best thing since sliced bread. They're playing off of the fact that it sounds impressive, "OMG DDR5?! IT MUST MAKE EVERYTHING WAY BETTER THAN DDR3" "8gb OMG THATS SO MUCH IT WILL HAVE BEST GRAPHICS"....no...no it wont.

Are you some kind of moron or do you not know RAM is real thing? and that GDDR5 has been used by PC's for some time now.

Its only new to consoles and consoles having great RAM is a big deal. Cuz, well, they never do usually.

How is RAM a marketing gimmick?R3FURBISHED

The small minds of console gamers love numbers they can attach to stuff. 1080P was last gen, 8GB GDDR5 is this gen.

No, 8GB GDDR5 is just a spec. How can it be marketing when most console gamers couldn't even tell you what RAM stood for?

An example of a marketing buzzword is pointing to "teh Cl0wd" as the solution to everything

BPoole96

While the cloud is also another marketing term, it has many real world benefits that people will actually see. The difference between ram is hardly impressive. Its the fact that people dont know what RAM stands for, thats why they are using it. So brain dead, tech stupid kids can repeat it back to all of their friends.

[QUOTE="R3FURBISHED"]How is RAM a marketing gimmick?Crypt_mx

Its not the ram that's a gimmick, its the way they're selling GDDR5 RAM as the best thing since sliced bread. They're playing off of the fact that it sounds impressive, "OMG DDR5?! IT MUST MAKE EVERYTHING WAY BETTER THAN DDR3" "8gb OMG THATS SO MUCH IT WILL HAVE BEST GRAPHICS"....no...no it wont.

[QUOTE="R3FURBISHED"]How is RAM a marketing gimmick?Crypt_mx

Its not the ram that's a gimmick, its the way they're selling GDDR5 RAM as the best thing since sliced bread. They're playing off of the fact that it sounds impressive, "OMG DDR5?! IT MUST MAKE EVERYTHING WAY BETTER THAN DDR3" "8gb OMG THATS SO MUCH IT WILL HAVE BEST GRAPHICS"....no...no it wont.

[QUOTE="Crypt_mx"]

[QUOTE="R3FURBISHED"]How is RAM a marketing gimmick?tagyhag

Its not the ram that's a gimmick, its the way they're selling GDDR5 RAM as the best thing since sliced bread. They're playing off of the fact that it sounds impressive, "OMG DDR5?! IT MUST MAKE EVERYTHING WAY BETTER THAN DDR3" "8gb OMG THATS SO MUCH IT WILL HAVE BEST GRAPHICS"....no...no it wont.

8GB GDDR5 is part of the hardware specifications. Not anything to do with marketing.

[QUOTE="R3FURBISHED"]How is RAM a marketing gimmick?Crypt_mx

Its not the teh cloud that's a gimmick, its the way they're selling teh cloud as the best thing since sliced bread. They're playing off of the fact that it sounds impressive, "OMG teh cloud?! IT MUST MAKE EVERYTHING WAY BETTER THAN no cloud" "TEH CLOUD OMG THATS SO MUCH IT WILL HAVE BEST GRAPHICS"....no...no it wont.

Works both ways

At least with RAM we know what kind of benefits it will introduce for games, whereas the cloud is just touted as some mysterious entity that solves all XBone's shortcomings

[QUOTE="Crypt_mx"]

[QUOTE="R3FURBISHED"]How is RAM a marketing gimmick?xboxiphoneps3

Its not the ram that's a gimmick, its the way they're selling GDDR5 RAM as the best thing since sliced bread. They're playing off of the fact that it sounds impressive, "OMG DDR5?! IT MUST MAKE EVERYTHING WAY BETTER THAN DDR3" "8gb OMG THATS SO MUCH IT WILL HAVE BEST GRAPHICS"....no...no it wont.

I was mocking the people who are saying that....its all over the internet...youtube...forums...etc. I never said Sony said it.

In business, the number one priority is to sell products. Obvious enough, and how do you sell products? There are many ways to go at it, and one of the most effective ways is developing a slogan.

In video gaming, that is no different. Contrary to many misconceptions, they are not a charity organization. Their primary motive is to make revenue, and any pretense that the company cares for you is pure PR and self motivated.

That brings me to this point. The PS4 had the easiest job for any marketer, play Mr. Contrarian to the Xbox One and leech off of their negetive publicity. 8GB of GDDR5 RAM is one marketing slogan, $399 price point is another. x86 architecture which means cheaper and easier to port from PC. AMD Jaguar CPU with 8 cores.

They are impressive specs, yet Killzone Shadow Fall is struggling to run at 30 FPS, Drive Club is barely clocking at 30 FPS. At the same time, Mario Kart 8 is running at 60FPS at 1080p (reportedly). Shin'en has recently came out in an interview stating that aspects such as EDRAM can help make use of less RAM demand to render at 1080p. It resulted in Neo Nano Assault running at 60fps/720p using ONLY one core.

Does the sum of the PS4 architecture add up to a better experience, or is the 8GB of GDDR5 nothing more than a marketing gimmick?

hiphops_savior

I wonder how many more people will completely misunderstand the OP.

[QUOTE="tagyhag"][QUOTE="Crypt_mx"]

Its not the ram that's a gimmick, its the way they're selling GDDR5 RAM as the best thing since sliced bread. They're playing off of the fact that it sounds impressive, "OMG DDR5?! IT MUST MAKE EVERYTHING WAY BETTER THAN DDR3" "8gb OMG THATS SO MUCH IT WILL HAVE BEST GRAPHICS"....no...no it wont.

xboxiphoneps3

[QUOTE="R3FURBISHED"]How is RAM a marketing gimmick?Crypt_mx

Its not the ram that's a gimmick, its the way they're selling GDDR5 RAM as the best thing since sliced bread. They're playing off of the fact that it sounds impressive, "OMG DDR5?! IT MUST MAKE EVERYTHING WAY BETTER THAN DDR3" "8gb OMG THATS SO MUCH IT WILL HAVE BEST GRAPHICS"....no...no it wont.

So graphics are determined based on the RAM?

Come to think of it, has Sony come out to say "our RAM is better than others"? Because the only thing I've seen from Sony about their RAM in the PS4 is that some is allocated towards the OS and the rest is allocated towards the games.

Sony goes all out. Remember the PS3 had 1.8 TFLOPS. So who knows what true or not with them.

GPU: RSX @550MHz

• • 1.8 TFLOPS floating point performance

• • Full HD (up to 1080p) x 2 channels

• • Multi-way programmable parallel floating point shader pipelines

[QUOTE="BPoole96"]

No, 8GB GDDR5 is just a spec. How can it be marketing when most console gamers couldn't even tell you what RAM stood for?

An example of a marketing buzzword is pointing to "teh Cl0wd" as the solution to everything

Crypt_mx

While the cloud is also another marketing term, it has many real world benefits that people will actually see. The difference between ram is hardly impressive. Its the fact that people dont know what RAM stands for, thats why they are using it. So brain dead, tech stupid kids can repeat it back to all of their friends.

No, that's not good marketing either since most people don't even know what the hell that is.

[QUOTE="R3FURBISHED"]How is RAM a marketing gimmick?PublicNuisance

The small minds of console gamers love numbers they can attach to stuff. 1080P was last gen, 8GB GDDR5 is this gen.

[QUOTE="xboxiphoneps3"]

[QUOTE="Crypt_mx"]

Its not the ram that's a gimmick, its the way they're selling GDDR5 RAM as the best thing since sliced bread. They're playing off of the fact that it sounds impressive, "OMG DDR5?! IT MUST MAKE EVERYTHING WAY BETTER THAN DDR3" "8gb OMG THATS SO MUCH IT WILL HAVE BEST GRAPHICS"....no...no it wont.

Crypt_mx

I was mocking the people who are saying that....its all over the internet...youtube...forums...etc. I never said Sony said it.

[QUOTE="tagyhag"][QUOTE="Crypt_mx"]

Its not the ram that's a gimmick, its the way they're selling GDDR5 RAM as the best thing since sliced bread. They're playing off of the fact that it sounds impressive, "OMG DDR5?! IT MUST MAKE EVERYTHING WAY BETTER THAN DDR3" "8gb OMG THATS SO MUCH IT WILL HAVE BEST GRAPHICS"....no...no it wont.

xboxiphoneps3

How can the Cell CPU = RAM?

Is SW THIS stupid?

[QUOTE="PublicNuisance"]

[QUOTE="R3FURBISHED"]How is RAM a marketing gimmick?Douevenlift_bro

The small minds of console gamers love numbers they can attach to stuff. 1080P was last gen, 8GB GDDR5 is this gen.

True, but you sound insulted.

[QUOTE="Crypt_mx"]

[QUOTE="R3FURBISHED"]How is RAM a marketing gimmick?BPoole96

Its not the teh cloud that's a gimmick, its the way they're selling teh cloud as the best thing since sliced bread. They're playing off of the fact that it sounds impressive, "OMG teh cloud?! IT MUST MAKE EVERYTHING WAY BETTER THAN no cloud" "TEH CLOUD OMG THATS SO MUCH IT WILL HAVE BEST GRAPHICS"....no...no it wont.

Works both ways

At least with RAM we know what kind of benefits it will introduce for games, whereas the cloud is just touted as some mysterious entity that solves all XBone's shortcomings

Well now you're just trying to compare ingorant fanboys to ignorant fanboys. This topic wasn't about the cloud, but there are a lot of bold crazy claims about it too.

But what I am saying is that I am certain the difference between DDR3 and GDDR5 will not drastically affect the way each console plays games. But clouds are a very real technology that get bigger each year. Every big software company will be developing clouds. The cloud integretion is an interesting premise that will bring NEW experiences, even if its not soon. Changing ram wont do that. Even with GDDR6 , GDDR7, etc.

When will  people realise that 30 fps or 60 fps is a design choice.

All CoD games are 60 fps yet their graphics are crap. Compare to Killzone 2 and 3 that were 30 fps and better graphics, physics and whatnot better than CoD. Sacrifice must be made.

Forza 5 looks awesome but they made lots of cut backs. Static lightning, no night racing, no weather, etc whereas, Drive Club has all those features.

ALL GAMES can be 60 fps if a developer wants it to be, just that sacrifices will be made.

[QUOTE="Douevenlift_bro"]

[QUOTE="PublicNuisance"]

The small minds of console gamers love numbers they can attach to stuff. 1080P was last gen, 8GB GDDR5 is this gen.

ConanTheStoner

True, but you sound insulted.

[QUOTE="xboxiphoneps3"][QUOTE="tagyhag"] This. The RAM is great, but Sony knows that just saying GGDR5 is enough to get their fanboys wet, even if they have NO idea what the f*ck it is. Same thing happened with The Cell. No fanboy could tell you what The Cell truly was, but they were deadset on believing it was going to change gaming as we knew it.Douevenlift_bro

How can the Cell CPU = RAM?

Is SW THIS stupid?

When it comes to the PS3, what one specific hardware did Cows love to point out?

When it comes to the PS4, what one specific hardware did Cows love to point out?

Take your time.

[QUOTE="Douevenlift_bro"]

[QUOTE="xboxiphoneps3"] Except anyone who has some knowledge knows what GDDR5 is and that its been out on the market for a long time and is the best choice for performance right now on a graphics card. You dont see GPU's on the market with DDR3+eSRAMtagyhag

How can the Cell CPU = RAM?

Is SW THIS stupid?

When it comes to the PS3, what one specific hardware did Cows love to point out? SONY did that.

When it comes to the PS4, what one specific hardware did Cows love to point out? Everything. Especially GPU when compared to X1

Take your time.

[QUOTE="ConanTheStoner"]

[QUOTE="Douevenlift_bro"]You sound like a loser..

Douevenlift_bro

True, but you sound insulted.

Ok, I can agree.

Just seemed like a good opportunity to troll.

[QUOTE="Crypt_mx"]

[QUOTE="BPoole96"]

No, 8GB GDDR5 is just a spec. How can it be marketing when most console gamers couldn't even tell you what RAM stood for?

An example of a marketing buzzword is pointing to "teh Cl0wd" as the solution to everything

BPoole96

While the cloud is also another marketing term, it has many real world benefits that people will actually see. The difference between ram is hardly impressive. Its the fact that people dont know what RAM stands for, thats why they are using it. So brain dead, tech stupid kids can repeat it back to all of their friends.

Cloud integration allows for many things, perhaps an infinite amount of things that I cannot cover. Essentially, a cloud is just a massive powerful group of servers that any X1 game dev can use on the fly. They can store any sort of information they want there, for any reason, at any time.

Sunset Overdrive is going to use the cloud to run a persistant always updating world with new quests and weapons coming in on the fly. Titanfall is using it for AI code, so is Forza. In fact Forza uses the cloud to actively study how you drive so it can replicate it in your friends games when you arent online. MS did a tech demo where they could render in astroids through the cloud, while some of them were rendered on the console. As internet speeds increase and MS servers grow, more and more will be possible. The possibilities are endless and all up to the devs. The X1 also uses its mighty servers to have full dedicated server support for all games.

When it comes to the PS3, what one specific hardware did Cows love to point out? SONY did that.

When it comes to the PS4, what one specific hardware did Cows love to point out? Everything. Especially GPU when compared to X1

Take your time.

 

Douevenlift_bro

If you don't believe Cows used the Cell as ammo, then you weren't here during 2005.

And the answer is GDDR5, hence the specific. They may talk about other specs but RAM is the one mostly talked about BY FAR.

When will  people realise that 30 fps or 60 fps is a design choice.

All CoD games are 60 fps yet their graphics are crap. Compare to Killzone 2 and 3 that were 30 fps and better graphics, physics and whatnot better than CoD. Sacrifice must be made.

 

Forza 5 looks awesome but they made lots of cut backs. Static lightning, no night racing, no weather, etc whereas, Drive Club has all those features.

 

ALL GAMES can be 60 fps if a developer wants it to be, just that sacrifices will be made.

MightyMuna

Well this thread backfired.

[QUOTE="BPoole96"][QUOTE="Crypt_mx"]

While the cloud is also another marketing term, it has many real world benefits that people will actually see. The difference between ram is hardly impressive. Its the fact that people dont know what RAM stands for, thats why they are using it. So brain dead, tech stupid kids can repeat it back to all of their friends.

Crypt_mx

Cloud integration allows for many things, perhaps an infinite amount of things that I cannot cover. Essentially, a cloud is just a massive powerful group of servers that any X1 game dev can use on the fly. They can store any sort of information they want there, for any reason, at any time.

Sunset Overdrive is going to use the cloud to run a persistant always updating world with new quests and weapons coming in on the fly. Titanfall is using it for AI code, so is Forza. In fact Forza uses the cloud to actively study how you drive so it can replicate it in your friends games when you arent online. The possibilities are endless and all up to the devs. The X1 also uses its mighty servers to have full dedicated server support for all games.

I haven't seen any 8gb GDDR5 advertisements... seen plenty of talk about it.  Word of Mouth is sometimes better than large ad campaigns. 

Oh and GDDR5 is better than 3... so theres that too .

[QUOTE="Douevenlift_bro"]

When it comes to the PS3, what one specific hardware did Cows love to point out? SONY did that.

When it comes to the PS4, what one specific hardware did Cows love to point out? Everything. Especially GPU when compared to X1

Take your time.

 

tagyhag

If you don't believe Cows used the Cell as ammo, then you weren't here during 2005.

And the answer is GDDR5, hence the specific. They may talk about other specs but RAM is the one mostly talked about BY FAR.

But this thread is talking about marketing GIMMICKS from Sony.

Explain how RAM has been used as one..

I'll wait.

When will  people realise that 30 fps or 60 fps is a design choice.

All CoD games are 60 fps yet their graphics are crap. Compare to Killzone 2 and 3 that were 30 fps and better graphics, physics and whatnot better than CoD. Sacrifice must be made.

 

Forza 5 looks awesome but they made lots of cut backs. Static lightning, no night racing, no weather, etc whereas, Drive Club has all those features.

 

ALL GAMES can be 60 fps if a developer wants it to be, just that sacrifices will be made.

MightyMuna

I haven't seen any 8gb GDDR5 advertisements... seen plenty of talk about it.  Word of Mouth is sometimes better than large ad campaigns. 

 

Oh and GDDR5 is better than 3... so theres that too .

Infinite_Access

[QUOTE="MightyMuna"]

When will  people realise that 30 fps or 60 fps is a design choice.

All CoD games are 60 fps yet their graphics are crap. Compare to Killzone 2 and 3 that were 30 fps and better graphics, physics and whatnot better than CoD. Sacrifice must be made.

 

Forza 5 looks awesome but they made lots of cut backs. Static lightning, no night racing, no weather, etc whereas, Drive Club has all those features.

 

ALL GAMES can be 60 fps if a developer wants it to be, just that sacrifices will be made.

hiphops_savior

[QUOTE="Crypt_mx"]

[QUOTE="BPoole96"] What are the benefits of the cloud? MS has said they will be able to make their games look better, yet several other tech enthusiasts disagree, including Mark Cerny.MightyMuna

Cloud integration allows for many things, perhaps an infinite amount of things that I cannot cover. Essentially, a cloud is just a massive powerful group of servers that any X1 game dev can use on the fly. They can store any sort of information they want there, for any reason, at any time.

Sunset Overdrive is going to use the cloud to run a persistant always updating world with new quests and weapons coming in on the fly. Titanfall is using it for AI code, so is Forza. In fact Forza uses the cloud to actively study how you drive so it can replicate it in your friends games when you arent online. The possibilities are endless and all up to the devs. The X1 also uses its mighty servers to have full dedicated server support for all games.

Cloud BS. Apparently clouds don't exist and don't do these things. I can't believe you're buying in to sony so hard you can't do research. Internet is going to get faster and faster over time man. Clouds are only getting backed by bigger and stronger servers. Its the future. If you are going to argue that the future is NOT cloud based...then ur just....wrong.

[QUOTE="MightyMuna"][QUOTE="Crypt_mx"]

Cloud integration allows for many things, perhaps an infinite amount of things that I cannot cover. Essentially, a cloud is just a massive powerful group of servers that any X1 game dev can use on the fly. They can store any sort of information they want there, for any reason, at any time.

Sunset Overdrive is going to use the cloud to run a persistant always updating world with new quests and weapons coming in on the fly. Titanfall is using it for AI code, so is Forza. In fact Forza uses the cloud to actively study how you drive so it can replicate it in your friends games when you arent online. The possibilities are endless and all up to the devs. The X1 also uses its mighty servers to have full dedicated server support for all games.

Crypt_mx

Cloud BS. Apparently clouds don't exist and don't do these things. I can't believe you're buying in to sony so hard you can't do research. Internet is going to get faster and faster over time man. Clouds are only getting backed by bigger and stronger servers. Its the future. If you are going to argue that the future is NOT cloud based...then ur just....wrong.

[QUOTE="Infinite_Access"]

I haven't seen any 8gb GDDR5 advertisements... seen plenty of talk about it.  Word of Mouth is sometimes better than large ad campaigns. 

 

Oh and GDDR5 is better than 3... so theres that too .

hiphops_savior

To make it simple enough for you to understand, ANY advantage PS4 has over X1 cows will brag about and vice versa.

But this thread is talking about marketing GIMMICKS from Sony.

Explain how RAM has been used as one..

 

 

I'll wait.

Douevenlift_bro

But the Cell was the MOST talked about, I was here. By both Sony and Cows. Sony said a LOT of bullshit that following E3 that ended up being just lies.

And you're right, this thread is for Sony even though I did primarily talk about Cows because that's what they do. That said, no one here can say with a 100% certainy that Sony is/is not using GDDR5 marketing wise.

I will just stick with knowing that Sony is a corporation and corporations are about making money without giving a sh*t about their customers and marketing does come into that goal.