read a few topics about nintendo... i actually think they are quite clever trying to attract non-gamers, (we just did a mini case study actually in economics about nintendo wii), and here is the reason why.
gamers tend to be loyal, if they have a ps2, they will stick to it, and buy the ps3, if they have an xbox, they will buy a xbox360, and if they have a gamecube, they will buy a wii. this is the primary way that they are gonna get customers.
however, the gamecube was not successful, so they know they are not gonna get a lot of primary customers, therefore, they need another resource.
they made their games motion interactive, i.e. wii sports, wii play, wario... these games managed to attract a lot of customers who don't normally play, because it is a different style to sitting there pressing buttons, lots of girls are starting to buy nintendo wii, and that is how they are currently the best selling console.
this is also what they have done with the DS.
but there is one thing that makes them stupid, its the relase date of their games!!!!!!!! xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Log in to comment