I'd hafta go with Microsoft. I really don't care what everyone else did, nothing could compare to having two guys from Infinity Wardshow us real gameplay footage of Modern Warfare 2. I'm still getting the PS3 version, but I thank MS for showing me an entire level.
Nintendo just showed us a barely-playable Mario title and a Wii Fit 2. I laughed during their entire conference.
Sony revealed a new motion controller... I turned them off after that.
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