Big Rumor: MS to buy Sega.

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millwrought

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#1 millwrought
Member since 2008 • 2032 Posts

SOURCE

Are you an avid Xbox 360 gamer? If so, chances are you are also a member of the 'old' SEGA faithful.

It's no secret that when SEGA fell out of the hardware market, most of the devout fans of 'home of the hedgehog' pledged allegiance to the Xbox brand. In part due to the early launch titles for the original Xbox - the classics 'Panzer Dragoon Orta' and 'Jet Grind Radio'. Both niche titles brought the SEGA faithful over to Microsoft's house for a party.

Much has changed over recent years though, with SEGA upping their release schedule across not just the Xbox brand, but also the Playstation and to a lesser extent, Nintendo consoles. This rather bulky release schedule helped SEGA rise from the ashes to become a once more successful part of the gaming front.

So it's no surprise that rumours are once again circulating that Microsoft may be about to make a move for SEGA (now SEGA Sammy Corp). It's certainly not the first time we've heard about such a move - the last mention of it being back in early 2004 when it was speculated upon on many industry sites such as The Register and Gamespot. When you think about it, such a move would make perfect sense.

Microsoft are expected to make a 'shocking and desperate' announcement at this years E3 - all we know is that it will be software related and nothing to do with hardware. It's also no secret that Microsoft has had a very hard time in Japan with the 360 - SEGA might be the very company to help turn that around.

SEGA has a huge back catalogue of titles that could be relied upon to help strengthen the Redmond giant in the land of the rising sun. Titles like Sonic, Daytona, Virtua Fighter, Sega Rally and of course the Panzer Dragoon series all have a serious following over there and having those exclusive to the Xbox platform would be a sure fire boost to the Xbox over the next few years.

SEGA Sammy shares have taken a battering over the last two years, dropping from a high of 2050,40yn down to 1020,00yn this week - that effectively halves the market value of the group making it an ideal takeover target.

A buyout of SEGA Sammy would certainly be far cheaper than trying to take on Yahoo and would position Microsoft well for the release of the next Xbox console.

We've contacted Microsoft to ask if there is any truth to the rumour, but expect the usual 'we do not comment on rumour and speculation' in response.

Roll on E3!

Xbox 360 Wire
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krunkfu2

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#2 krunkfu2
Member since 2007 • 4218 Posts
FINALLY
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Sig12047

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#3 Sig12047
Member since 2004 • 4194 Posts
Fake and Sega isnt worth it, which is why Sammy would sell them. However I dont think they can sell them because of the merger.
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carljohnson3456

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#4 carljohnson3456
Member since 2007 • 12489 Posts

Oh man, I hope not.

Anybody remember a time when Microsoft considered purchasing Nintendo??? Ugh, if Microsoft starts a real monopoly the gamer loses.

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flordeceres

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#5 flordeceres
Member since 2005 • 4662 Posts
Wow... Needless to say, I'm completely shocked. Seriously. I literally opened my mouth while reading this. What a surprise. :shock:
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xxThyLordxx

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#7 xxThyLordxx
Member since 2007 • 3200 Posts
Sega sucks. MS will regret it if they do. they will give MS more flops than good games.
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flordeceres

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#8 flordeceres
Member since 2005 • 4662 Posts

Oh man, I hope not.

Anybody remember a time when Microsoft considered purchasing Nintendo??? Ugh, if Microsoft starts a real monopoly the gamer loses.

carljohnson3456

Yeah. I had quite a few laughs with that one. :lol:

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TheRealMC01

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#9 TheRealMC01
Member since 2007 • 995 Posts
damn that would be pretty cool. maybe we would see a new Shenmue or a new Jet Set Radio then.
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Metsvideogame

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#10 Metsvideogame
Member since 2008 • 1145 Posts
im sure they will make a good game or two. Microsoft is smart. They know it comes down to games, and they are gonna own the software side of the house pretty soon.
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Arkthemaniac

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#11 Arkthemaniac
Member since 2007 • 1237 Posts
Sega is doing a lot of work on the Wii, Maybe MS is mad.
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BioShockOwnz

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#12 BioShockOwnz
Member since 2006 • 52901 Posts
If this is true, Sonic would totally kick butt again! :)
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Lionheart08

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#13 Lionheart08
Member since 2005 • 15814 Posts
Good for 360 owners I suppose. Maybe working for a single company will motivate Sega to make higher quality games.
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millwrought

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#14 millwrought
Member since 2008 • 2032 Posts

Well, it really isn't a surprise to me.

The 360 got Lost Planet as a timed exculsive, and got the expansion pack. The first Condemned was a 360 launch title. And Panzer Dragoon ORTA was a XBox exculsive.

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lancea34

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#15 lancea34
Member since 2007 • 6912 Posts
NO! Nintendo must buy Sega!:shock:
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karram

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#16 karram
Member since 2006 • 1682 Posts
That would be a great move.MS already nead more Devs.
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carljohnson3456

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#17 carljohnson3456
Member since 2007 • 12489 Posts
[QUOTE="carljohnson3456"]

Oh man, I hope not.

Anybody remember a time when Microsoft considered purchasing Nintendo??? Ugh, if Microsoft starts a real monopoly the gamer loses.

flordeceres

Yeah. I had quite a few laughs with that one. :lol:

Why? Microsoft is the only real one who could throw money around enough to start a monopoly. I dont care if Microsoft stays in the game, but I dont want them to have a chokehold on the business.

I said "the gamer loses" because competition is a good thing.

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Metsvideogame

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#18 Metsvideogame
Member since 2008 • 1145 Posts

That would be a great move.MS already nead more Devs.ma7moud93

say hello to a few new exclusives as well.

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kage_53

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#19 kage_53
Member since 2006 • 12671 Posts
SEGA was already bought :|
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carljohnson3456

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#20 carljohnson3456
Member since 2007 • 12489 Posts

Well, it really isn't a surprise to me.

The 360 got Lost Planet as a timed exculsive, and got the expansion pack. The first Condemned was a 360 launch title. And Panzer Dragoon ORTA was a XBox exculsive.

millwrought

Lost Planet is Capcom.

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legend26

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#21 legend26
Member since 2007 • 16010 Posts

if enybody should buy sega it should be nintendo, they are pretty much buddies now >__>

i dought this is true sega is developing for ALL consoles

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millwrought

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#22 millwrought
Member since 2008 • 2032 Posts
[QUOTE="millwrought"]

Well, it really isn't a surprise to me.

The 360 got Lost Planet as a timed exculsive, and got the expansion pack. The first Condemned was a 360 launch title. And Panzer Dragoon ORTA was a XBox exculsive.

carljohnson3456

Lost Planet is Capcom.

Opps :P , sorry.

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xscrapzx

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#23 xscrapzx
Member since 2007 • 6636 Posts

Oh man, I hope not.

Anybody remember a time when Microsoft considered purchasing Nintendo??? Ugh, if Microsoft starts a real monopoly the gamer loses.

carljohnson3456

No MS can not monoploize the gaming market. That would be illegal, they are allowed to have a monoply with their OS because they have not done anything illegal with their aquisitons or the way they conduct business and there also is not a need to have more than one OS on the market, that also doesn't mean there can't be one either. They cannot do that in the gaming world because it is a highly competitive market and strives to have that because without the competition there will be no gaming world, hence why it would be illegal. It would not be a fair competition.

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ninjaxams

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#24 ninjaxams
Member since 2004 • 7500 Posts
Sega sucks. MS will regret it if they do. they will give MS more flops than good games.xxThyLordxx
obviously you just started gaming last gen....
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xscrapzx

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#25 xscrapzx
Member since 2007 • 6636 Posts

SEGA was already bought :|kage_53

Doesn't mean it can't be sold again.

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killerfist

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#26 killerfist
Member since 2005 • 20155 Posts

good news if true

JSRF sequel anyone?

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SecretPolice

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#27 SecretPolice
Member since 2007 • 45558 Posts
Was supposed to happen 5 friggin years ago but better late then never and a marriage made in heaven if Sega knows what's good for them.
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shoeman12

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#28 shoeman12
Member since 2005 • 8744 Posts
it wouldn't be surprising.
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waynehead895

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#29 waynehead895
Member since 2005 • 18660 Posts
If DC games became available for XBLA then that'd be cool. Other than that eh.
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Metsvideogame

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#30 Metsvideogame
Member since 2008 • 1145 Posts

Was supposed to happen 5 friggin years ago but better late then never and a marriage made in heaven if Sega knows what's good for them.SecretPolice

this is really big news if it happens.

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TheSystemLord1

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#31 TheSystemLord1
Member since 2006 • 7786 Posts

Ok let's be honest here. Sega has suffered from a major lack of funding over the past few years since the Dreamcast failed.

Give them Microsoft's first party budgeting and what could happen? Sonic could return to his former glory, Panzer Dragoon would come riding back into the limelight...Shenmue 3 could finally be released...

Its exciting...I for one think it would be a solid move.

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Metsvideogame

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#32 Metsvideogame
Member since 2008 • 1145 Posts

If DC games became available for XBLA then that'd be cool. Other than that eh. waynehead895

thats just the point, Sega has a nice niche amount of software that can be made very valuable. A Sonic game ? Dreamcast greats?

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Metsvideogame

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#33 Metsvideogame
Member since 2008 • 1145 Posts

Ok let's be honest here. Sega has suffered from a major lack of funding over the past few years since the Dreamcast failed.

Give them Microsoft's first party budgeting and what could happen? Sonic could return to his former glory, Panzer Dragoon would come riding back into the limelight...Shenmue 3 could finally be released...

Its exciting...I for one think it would be a solid move.

TheSystemLord1

very solid, put some cash into MSFT. I know I am.

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Sparky04

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#34 Sparky04
Member since 2006 • 3390 Posts
I guess a new Panzer Dragoon game would be nice but other than that. I can't think of much Sega has made in the past few years that wasn't trash.
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too_much_eslim

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#35 too_much_eslim
Member since 2006 • 10727 Posts
[QUOTE="flordeceres"][QUOTE="carljohnson3456"]

Oh man, I hope not.

Anybody remember a time when Microsoft considered purchasing Nintendo??? Ugh, if Microsoft starts a real monopoly the gamer loses.

carljohnson3456

Yeah. I had quite a few laughs with that one. :lol:

Why? Microsoft is the only real one who could throw money around enough to start a monopoly. I dont care if Microsoft stays in the game, but I dont want them to have a chokehold on the business.

I said "the gamer loses" because competition is a good thing.

I don't see how obtaining Sega would all of a sudden establish a Monopoly. Now buying SE, Konami, Valve, EA, Ubisoft, Nintendo, and many more devlopers would.
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killerfist

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#36 killerfist
Member since 2005 • 20155 Posts

[QUOTE="waynehead895"]If DC games became available for XBLA then that'd be cool. Other than that eh. Metsvideogame

thats just the point, Sega has a nice niche amount of software that can be made very valuable. A Sonic game ? Dreamcast greats?

damn..never even thought about that one:P

Dreamcast titles for download=win

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too_much_eslim

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#37 too_much_eslim
Member since 2006 • 10727 Posts
If DC games became available for XBLA then that'd be cool. Other than that eh. waynehead895
You don't want Skies 2, Shenmue 3, a new Daytona USA game, CHU Chu rocket for XBLA, JSRF sequal, and maybe a next gen streets of rage. Add some new ips that can be made due to MS finacial backing and I am heaven. MS buys a Sega then I become a lemming because I am a Sega fanboy at heart.
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Hewkii

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#38 Hewkii
Member since 2006 • 26339 Posts
anyone remember Capcom, people?
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TheSystemLord1

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#39 TheSystemLord1
Member since 2006 • 7786 Posts

anyone remember Capcom, people? Hewkii

Capcom didn't almost go under when their most recent console failed, causing them to resort to a huge number of low budget titles under their most famous franchises that has done little to save the company.

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mbrockway

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#40 mbrockway
Member since 2007 • 3560 Posts
With Valkyria Chronicles Sega finally proved to me they can make a good game without r***ing their old franchises. I really don't want to see that newfound reawesomeness killed by them being forced to push out Sonic 1, 2, and 3 again like Bungie or Retro.
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Firelore29

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#41 Firelore29
Member since 2007 • 4158 Posts
Sega really is a horrible company. I don't know why anyone would want to purchase them. Yes you would get their game library but you have to take their employees also.
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osan0

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#42 osan0
Member since 2004 • 18245 Posts

my concern for sega only goes as far as the creative assembly, gods amongst developers that they are. as long as MS dont interfere with the CA then they can do what they wish with sega and its other games.

i suppose, in a twisted way, its fitting. in that same twisted way, the xbox and MSs involvement in consoles is segas legacy. it would be funny to see sonic as the new maskot for the xbox brand.

assuming this is all true of course...and the usual salt supplement has been thrown.

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Lemmywinks_360

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#43 Lemmywinks_360
Member since 2007 • 1996 Posts
Sega has been crap lately, maybe ms can help them get back to form. A new shenmue and jsrf game would make me very happy.
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Velric

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#44 Velric
Member since 2003 • 3842 Posts
Though I doubt something like this would ever happen, I can't think of any series other than Yakuza and Virtua Fighter that Sega still makes and is worth playing.
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#45 waynehead895
Member since 2005 • 18660 Posts

[QUOTE="waynehead895"]If DC games became available for XBLA then that'd be cool. Other than that eh. too_much_eslim
You don't want Skies 2, Shenmue 3, a new Daytona USA game, CHU Chu rocket for XBLA, JSRF sequal, and maybe a next gen streets of rage. Add some new ips that can be made due to MS finacial backing and I am heaven. MS buys a Sega then I become a lemming because I am a Sega fanboy at heart.

Look I like their old titles. I love JGR and JSRF. (Birthday Cake... best licensed song in a video game by far.) New Ip's Idk. Shenmue 3 absolutely must finish the story. All that is coo.

But I'm just saying this opens the potential of great DC titles for download with the option of playing them over XBL. That's really as good as it gets for me if MS buys Sega.

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millwrought

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#46 millwrought
Member since 2008 • 2032 Posts

my concern for sega only goes as far as the creative assembly, gods amongst developers that they are. as long as MS dont interfere with the CA then they can do what they wish with sega and its other games.

i suppose, in a twisted way, its fitting. in that same twisted way, the xbox and MSs involvement in consoles is segas legacy. it would be funny to see sonic as the new maskot for the xbox brand.

assuming this is all true of course...and the usual salt supplement has been thrown.

osan0

Dreamcast 2.0

READ IT!

And having Sonic as the 360 mascot would be odd :P Master Chief, Marcus Fenix, and Sonic :p

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Lemmywinks_360

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#47 Lemmywinks_360
Member since 2007 • 1996 Posts
[QUOTE="osan0"]

my concern for sega only goes as far as the creative assembly, gods amongst developers that they are. as long as MS dont interfere with the CA then they can do what they wish with sega and its other games.

i suppose, in a twisted way, its fitting. in that same twisted way, the xbox and MSs involvement in consoles is segas legacy. it would be funny to see sonic as the new maskot for the xbox brand.

assuming this is all true of course...and the usual salt supplement has been thrown.

millwrought

Dreamcast 2.0

READ IT!

And having Sonic as the 360 mascot would be odd :P Master Chief, Marcus Fenix, and Sonic :p

sonic now has a chainsaw

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fiscope

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#48 fiscope
Member since 2006 • 2426 Posts
Why is microsoft doing this? What does sega have to gain by only publishing on one system anyway?
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mbrockway

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#49 mbrockway
Member since 2007 • 3560 Posts
[QUOTE="millwrought"][QUOTE="osan0"]

my concern for sega only goes as far as the creative assembly, gods amongst developers that they are. as long as MS dont interfere with the CA then they can do what they wish with sega and its other games.

i suppose, in a twisted way, its fitting. in that same twisted way, the xbox and MSs involvement in consoles is segas legacy. it would be funny to see sonic as the new maskot for the xbox brand.

assuming this is all true of course...and the usual salt supplement has been thrown.

Lemmywinks_360

Dreamcast 2.0

READ IT!

And having Sonic as the 360 mascot would be odd :P Master Chief, Marcus Fenix, and Sonic :p

sonic now has a chainsaw

Sonic IS a chainsaw :P

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Lemmywinks_360

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#50 Lemmywinks_360
Member since 2007 • 1996 Posts
[QUOTE="Lemmywinks_360"][QUOTE="millwrought"][QUOTE="osan0"]

my concern for sega only goes as far as the creative assembly, gods amongst developers that they are. as long as MS dont interfere with the CA then they can do what they wish with sega and its other games.

i suppose, in a twisted way, its fitting. in that same twisted way, the xbox and MSs involvement in consoles is segas legacy. it would be funny to see sonic as the new maskot for the xbox brand.

assuming this is all true of course...and the usual salt supplement has been thrown.

mbrockway

Dreamcast 2.0

READ IT!

And having Sonic as the 360 mascot would be odd :P Master Chief, Marcus Fenix, and Sonic :p

sonic now has a chainsaw

Sonic IS a chainsaw :P

:lol: