I am looking forward to MW3 a lot and doubt it's not going to be fantastic, but I think things like these are a bit too much, how about us being healthy and not drinking that zhit:
In a fine display of gamer stereotyping, Mountain Dew has revealed its plans for a new "Game Fuel" promotion alongside the new Call of Duty game.
"For many of our gamers, Call of Duty and Mountain Dew go hand in hand," said Activision's chief marketing officer Tim Ellis. "Together we wanted to deliver gamers a one of a kind program around the epic Modern Warfare 3 multiplayer."
This plan sees bottles of Mountain Dew and packets of Doritos coming with 10 digit alphanumeric codes which players can redeem for double XP time in Modern Warfare 3. A 20oz Mountain Dew package will net a player 15 minutes of double XP, a 12 pack will score them 45 minutes while a Wal-Mart 20 pack will allow 90 minutes. 32oz fountain cups, meanwhile, will score 15 minutes of double XP. Combining any Mountain Dew with a bag of Doritos will make a player eligible for a weekly "combo bonus" which nets them an additional 15 minutes of double XP. Ah, there's nothing like healthy eating.
Players are limited to 750 code entries during the promotion period, and a maximum of 24 hours worth of double XP. That's still a lot of Mountain Dew.
Alongside the double XP bonuses, participants will also be entered into a sweepstakes with prizes including a 12 month Call of Duty Elite subscription; a Call of Duty hoodie; a Call of Duty hat; a Turtle Beach headset; a Modern Warfare 3 Xbox 360 with 2 controllers and a copy of Modern Warfare 3; A Modern Warfare 3 controller; and a grand prize of a $45,075 2012 Jeep Wrangler Rubicon with Modern Warfare 3 livery.
Thoughts?
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