They might want to examine the reason for their past successes more carefully. I'm convinced that one of the reasons that Modern Warfare was so popular when it come out was because of the level up metagame. All the unlocks etc
At the time, that game did it very well, I remember you being rewarded XP for doing many different actions, whether it was an assist, or a headshot, etc. you'd have those numbers pop up onscreen and it was addictive. And they started that "Prestige" thing if I'm not mistaken, which became standard in many online games afterwards. Fast paced gameplay, addictive metagame, I remember noticing a shift in how other games did the metagame after the success of MW. Some games too it way too far though, like almost everything you did gave you bonus XP.
Anyways, it's a subject that is rarely discussed but I think it can add value in games if done properly.
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