I am sure we all remember around this time last year when the whole world was saying that 2008 would be Sonys year and the Playstation 3 would take it by a landslide. however I think it is fair to say that this has not been the case. Many thought that Metal Gear Solid 4 alone would be enough for Sony to excel and take the number one spot, and surely enough they did beat Xbox 360 throughout the first half of the year on the NPD numbers. However Microsoft always proves the power of their business by exceeding over the competition. So lets ask ourselves, Will 2009 really be Sonys year?
The Games
With Killzone 2, God of war 3, and Yakuza 3 announced for 2009 speculation has already begun that Sony are taking the right steps for ensure the win. However it has now been proven that it is not always 1st party exclusive games that sell consoles, sometimes it is simply an already established franchise moving to another console that sways buyers. With Tekken 6 and Final Fantasy 13 being announced for 360 this may gain some new customers on the 360 side instead.
The Strategy
Rumor has it that Sony is planning a price drop in early 09 that should ensure the rate of Playstation 3 purchases increase, another needed strategy is to add the backward compatibility software to all Playstation 3's because this is a big factor new customers take into consideration when thinking of buying a new console. Seeing as most people previously had Playstation 2's they want to know they can play their PS2 library on the new system, but Sony is not giving people that kind of security currently and they do not seem to be opening up about their future plans with backward compatibility.
Also if Sony wishes to be on top they need to step up with their marketing. Notice how Microsoft hardly ever talks about anything they have planned for the next year? all their success is based on how powerful their marketing is and until Sony realises this and gets on the ball then they will fall behind. It's like all Microsoft has to do is release a few commercials, gain marketing deals for certain games, and have their console being played on various shows and sitcoms to be the most popular format. The fact is that Microsoft are a tough beast to compete with and Sony underestimated them due to the fact they beat them last generation.
Still Waiting
Today NXE has been released for the Xbox 360 and still no Home, even with the rumors of Sony waiting for NXE to come out so they could drop Home on the same day. Delays are a big part of Sony's problem and they can not continue in 2009, they have to learn not to announce dates they cannot stick to. Home really does need to come out sometime soon also if they have any plans on taking a lead in 2009.
In conclusion I think Sony releasing their line up is not enough to say they are taking 2009, Microsoft hardly every talk about their line up for the next year and it has always been this way. Sony need to rethink their strategy if they really are serious about beating the competition in 2009. They have a couple smash hit games announced for 09, plus games like Little Big Planet, Resistance 2 and Socom 3 might just keep people on their Playstations well into 09 with updated content. Lets just hope 2009 wont be another 2008 repeat where everyone seems so sure Sony will take the lead, only to be proved wrong. It is a bad look for Sony, and any more negative press is a danger to them.
Source
I for one think Sony took 2008 so yeah it will be easy for them to take 2009 to. :D
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