From his Twitter (although shown on other sites such as CVG)
"You can have an IP that you lovingly care for and release every so often that can last forever, or one you ride hard into the ground."
You know, Cliff does have a point and I don't think this quote not only applies to just Activision here. This quote can also applies to EVERY other company that keeps an IP with a lot of games.
Thoughts?
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