They just tossed it to Paramount and gave some suggestions, but those were ignored. It's not all that uncommon of a scenario (see: Dragon Ball Evolution). They regret it now, of course, and Yuji Naka is also pretty pissed.
When it comes to the games, there's been a significant restructuring by merging CS2 (Sonic Team's branch) and CS3, and they shipped Izuka out to the SEGA of America offices in LA. After seeing the success with Mania, SEGA of Japan is rethinking their approach on how to handle the IP, because despite Sonic, SEGA as a whole has had the best 4 year run on metacritic out of anyone, including placing 2nd last year. You can already see some of the results of this, because Team Sonic Racing is looking excellent now after being pushed back six months. That, and they've started to advertise upcoming Sonic games with animated shorts, which have all received tremendous praise and views.
So long story short, they do care now, since quality has been the number one priority since Haruki Satomi has become CEO, but the movie is a remnant from a former regime and traditional SEGA mismanagement. For what it's worth, I keep reading that kids are excited for it even if the 30 year olds aren't.
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