I'm having trouble thinking of one. Nintendo of course has Mario, Mario Kart, Zelda, and all their casual madness like Wii sports. Microsoft has Halo, Gears, and now Kinect.
I think it's a shame seeing all the great first-party exclusives coming out for the PS3 but none of them are selling that well. What are they lacking? What is the highest selling exclsuive on the Playstation?
TigerWars
If people like a game, its a system seller. One or two games driving sales of a system is a sign of weakness, not strength. Games as varied as Heavy Rain, Demon's Souls, GTA, Uncharted, Littlebigplanet and Infamous have all been profitable on the PS3.
On a related note, the Playstations 1 and 2 are far and away the most popular consoles in history (in terms of hardware sales, software sales and the amount of time they were supported) but the most popular games on those platforms (even including GTA, FF, GT and RE) sold to only a small fraction of their userbases (San Andreas was picked up by roughly 10% of PS2 owners and God of War 2 by roughly 1% of PS2 owners).
Due to insane pricing out of the gate, the PS3 will never come anywhere near its predecessors in terms of sales, but Sony wisely didn't marginalize itself further by abandoning its strategy of trying to cast as broad a net as possible.
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