They're just giving consumers what they want better than MS or Sony is. It's consumers that are making the Wii the incredible success that it is.... and they obvious love motion controls and fun mainstream style games, so if you're going to blame anybody for the direction the industry is moving in you can blame them.
btw don't think for two seconds that if either MS or Sony could go back in time and be the first with a strategy like Nintendo's this generation they wouldn't have. MS stated a couple days ago that they are impressed how the Wii is attracting old people and women gamers and that they themselves are trying to become more family oriented and mainstream. Sony already tried (and failed) to incoporate motion sensing in their controller, and with recent announcements of games for little girls they're looking to do the same thing.
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