[QUOTE="Kinthalis"]
[QUOTE="lowe0"]Why are you counting marketing spending by MS and Sony against EA's profits? That money has already gone out as royalty expenses, less whatever comes back as co-marketing funds. Also, one quarter isn't a very good representation. How would you respond if Q3 was used (basically, the summer drought plus Madden)? An entire year, or preferably, multiple years to show trends, are really what's needed to draw any conclusions.NoodleFighter
I'm not "counting" Ms and Sony's expenditures in marketing vs EA's earning. Please show me wher eI did that.
What I DID do is point out that consoles require tens of billions of dollars from Sony, MS and nintendo in subsidizing, and marketing their toy boxes.
PC has NONE OF THAT. 0 dollars have been spent in putting out TV ads, internet ads, etc telling people - "HEY! You! Buy a PC for gaming! Do it now! It's soo cool! All your friends are doing it! BUILD IT YOURSELF!".
And yet it represents a 1/3 of overall sales at EA, and a little more than that for Activision/Blizzard.
That was my point. Without that marketing, the consoles would be dead. PC achieves an immense profittability without any of that marketing corporate BS. You have to admit, that's something, right?
I'm going to disagree with that, I've seen plenty of ads for prebuilt gaming PCs on this website and others.
Yes, ok, I do see a few Dell, Ibuy power and HP ads but they are not targetting a large audience. I see them 99% of the time on PC gaming websites. And never on TV. And these are businesses making a profit on each sale.
Compare that to the billions spent on TV and internert advertising by MS who subsidizes it's hardware.
Just ask the guy on the cubicle next to you if he's seen an ad for the xbox, and then ask him if he's seen an add for an ibuy power PC.
You'll probably get these 2 answers:
"Xbox, of course iditiot".
"iBuy what? Is that some Apple knock-off?"
In other word,s one advertising is specifically targeting a wide audience tryign to convince them to buy an xbox becuase it's the best thing evah! and Halo and Gears! Amurica!.
The other is a very targeted, specialized advertising selling a product to what is largely already an audience of PC gamers.
Those ads aren't saying: "Come join Pc gmaing **** Mods and graphics and indie games! Heck yeah!"
Their saying: "We know you are a hermit. Come buy this expensive rig!"
:)
Log in to comment