In late August, EA said their goal with Battlefield 3 was to "take market share" from Call of Duty, "reducing its dominance in the FPS market from 90% to 70%."
Well, that seems to have failed, thus far, as Modern Warfare 3 is doing much better than Black Ops did last year, thus making the dominance even clearer.
1. It was the most preordered game in Activision's and in gaming history.
2. Day-1 shipment was the largest ever in the gaming industry.
3. Day-1 sell-through sales topped $400 mln in 2 territories. A record.
4. 5-day sell-through sales topped $775 mln worldwide. Another record.
EA were foolish to think they could hinder Call of Duty's dominance.
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