Most modern "AAA" games are pretty much "interactive movies".
They appeal to the "visual man" (and/or woman) who enjoys easy, "hand-holding" gameplay and is more fond of the spectacle he beholds than "unimportant" detail regarding a game's level design, enemy diversity, AI, longivity/replayability, ect.
Games have started to rival movies in both, production values and spectacle as well as the profits they turn.
There is no going back now.
So what is the next step?
Like every movie-maker, the interest of a "interactive movie" maker is that he has an audience as large as possible.
PCs and consoles are passe, the future is cloud gaming.
And indeed, Sony already bought a service that will provide that (Gaikai).
But there is still the obstacle of control and "gameplay".
So why not give the consumers the chance to control "the movies" without a controller (*you* are the controller!) or maybe even include auto-play that will do the nasty job of playing "the movie" instead of them?
Of course like every movie, "the movie" should also not be too long not to bore "the watcher".
The question is just if these "movies" should also be judged like, you know, movies?
After all, a movie doesn't cost 60 or more bucks and has to have atleast a *passable* story...
Discuss.
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