As a fan of Halo it pains me to say this, but Halo 3 looks average, I mean the least it should do is look as good as games like Gears of war, Bioshock, COD4. But it doesn't, it looks worse.
As 360's biggest game it should surpass those games and be challenging Crysis, Killzone 2 in the graphics department, but it's a million miles away from those games. Why is this? Are Bungie lazy?, Bioshock has stolen Halo 3's thunder, it's not Halo 3 scoring the perfect 10's, it's Bioshock.
Halo 3 seems like a lazy upgraded version of Halo 2 with bad graphics in comparison to the originality and stunning world of Bioshock. Bungie don't deserve to have a hit on their hands with Halo 3 as they never even tried to raise the bar for what next gen games can do.
All Bungie and MS care about is getting Halo 3 on the side of Burger king cups and mountain dew cans, they don't care if Halo 3 raises the bar for video games or is even good. They know you'll buy it no matter what, the only thing that matters is money, trying to make a genre defining game, or even one that pushed the 360 was never on their minds. Bioshock will sell only a quarter of the copies of Halo 3, yet it will be twice the game that this lazy cash in will be.
Halo 3 deserves to flop because it does nothing new and looks average.
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