I would say that's entirely possible. For people to exclude the idea that companies are getting more creative with their marketing is asinine at best. Look at the negative attention that surrounded TLoU 2... how did that turn out? Sometimes the biggest thing to remember is that exposure is exposure whether good or bad and people don't like to be told what isn't "good"... they like to be there own judges, especially if the company/product in question goes out of their way to "fix" or "improve" what they had previously. This makes that person feel empowered and feel that they made an informed decision based upon research and trust in a product or company while being a double edged sword and also tempering expectations for the product. This means that going in expectations are already lower, so it's easier to be pleasantly surprised by a promising outcome that they also feel that they may have helped influence.
I guarantee you that Halo Infinite is getting WAY more exposure than it would have if this didn't happen. They already got me interested and I'm now hooked. Not only am I a fan of an underdog story (imagine saying that about Halo), but I also love the idea (yes idea) of games as a service. Then add in the fact it looks like they're taking the gameplay/look/feel more oldschool and back to its roots and it excites me to see more.
I have a feeling this is going to be the best Halo multiplayer we have seen in a long time. Just for reference I did not buy Halo 5 but I will likely purchase Infinite on launch day. I want to see where it ends up, and everyone loves to feel like they are part of the journey. It seems as though marketing is evolving into tugging on consumers heartstrings to make them feel more engaged and sympathize with their endeavors. Perhaps I could be wrong, but time will tell.
I'll make a bold prediction and say that this game will wind up selling much better than the previous few installments (Halo in general)... and if it does I would say it's safe to assume (we all know) that marketing is making drastic overhauls and cutting ties with traditional means (look at E3, gaming magazines and forums for quick reference). For what other reason do you think that they are keeping track of all the little things you do? Building profiles is all about the money... they aren't trying to see you sitting naked in a bean bag eating Cheetos. ;)
Note: Now I'm not saying this is what they are doing, I'm just saying I wouldn't be the least bit surprised to see more of it as a standard moving forward. There can only be so many "coincidences" before even the most staunch of non believers start to wonder. That's all I'm saying.
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