Hey Ubisoft I don't have a ticket for italy

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nhh18

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#1 nhh18
Member since 2009 • 6538 Posts

http://worthplaying.com/article/2009/10/9/news/69230/

"Whether it's sending a $200 check, firing people for bad review scores, giving exclusives in return for a good score, or offering swanky "goodies," all sorts of questionable tactics are being used to sway writers into giving favorable reviews, so is sending people on a 10-day overseas trip to Italy going too far?

How long does it take to review a game? That is a question that plenty of reviewers have to deal with on a daily basis. It is also something that PR teams have to calculate when dealing with high-profile titles, as security concerns sometimes prevent them from sending out review code in advance. In these cases, "review events" are common.

Most review events are 2-3 days long and located in San Francisco or New York, where the majority of gaming press is located. Developers will set up at a local hotel, and press will show up and play through all hours of the night until the game is completed. These sorts of events also provide a convenient way to experience multiplayer modes.

For Assassin's Creed II, Ubisoft is redefining the review event. The San Francisco-based company is flying a select number of journalists to Italy for a full 10 days to play the game. It makes us wonder if Assassin's Creed II is simply areallylong game or if 10 days in Italy is a bit excessive."

Now that is actually the most luxurious review pack I've ever seen. Probably costs 5000 $ per reviewer.

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Toriko42

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#2 Toriko42
Member since 2006 • 27562 Posts
Meh, it's like how my Mom gets free expensive dinners and gets paid 500 dollars from drug companies. Doesn't mean her opinion will be swayed, she got a nice gift but she doesn't have to listen. This is used in all fields.
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II-FBIsniper-II

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#3 II-FBIsniper-II
Member since 2005 • 18067 Posts
If Ubisoft thinks this will benefit AC2, more power to them.
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santoron

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#4 santoron
Member since 2006 • 8584 Posts

...Wow. That's pretty blatant, though probably smart. After AC and R6V2, I'm hesitant to buy from Ubisoft, and never again day one. Perhaps they decided that it would be cheaper to bribe the "gaming press" than to honor their promises to fix buggy games out, or release quality work on day 1.

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Cherokee_Jack

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#5 Cherokee_Jack
Member since 2008 • 32198 Posts
Eh. It's easy to be all hyper-cynical and say it's a bribe, but companies do this sort of thing all the time. Any serious site/publication won't let this affect their coverage of the game, and I doubt Ubisoft is under any illusion that they're "buying" good scores or coverage by flying people to Italy.
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nhh18

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#6 nhh18
Member since 2009 • 6538 Posts

Eh. It's easy to be all hyper-cynical and say it's a bribe, but companies do this sort of thing all the time. Any serious site/publication won't let this affect their coverage of the game, and I doubt Ubisoft is under any illusion that they're "buying" good scores or coverage by flying people to Italy.Cherokee_Jack
It is still a holiday trip to play a game to influence reviewers. It is disgusting.

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foxhound_fox

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#7 foxhound_fox
Member since 2005 • 98532 Posts

And this matters why? Its up to the consumer to take the reviews seriously or not seriously. If people want to buy reviewers off, let them. Its all opinions anyways... I already know I'm buying ACII first day. I've already seen how the game has changed from the first (at E3), heard about how intimately the team is working with the criticisms of the first, and loved the first; so having anything that is equal to the first or better is going to be fantastic.

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Cherokee_Jack

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#8 Cherokee_Jack
Member since 2008 • 32198 Posts

[QUOTE="Cherokee_Jack"]Eh. It's easy to be all hyper-cynical and say it's a bribe, but companies do this sort of thing all the time. Any serious site/publication won't let this affect their coverage of the game, and I doubt Ubisoft is under any illusion that they're "buying" good scores or coverage by flying people to Italy.nhh18

It is still a holiday trip to play a game to influence reviewers. It is disgusting.

Reviewers are familiar with this practice. They know that companies don't pamper them just to be nice. You'd have to be a complete chump to give the game a better review because Ubisoft flew you to Italy.
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Couth_

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#9 Couth_
Member since 2008 • 10369 Posts
Kojima flew reviewers and media out to Japan to test out MGS4, he wanted direct feed back to improve the game. But that's because Kojima is located in Japan. But Ubisoft Montreal is in well, Montreal. Italy is a bit much.
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toxicmog

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#10 toxicmog
Member since 2006 • 6355 Posts
Sony & MS do the same.. The Gears party looked insane :S
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killerfist

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#11 killerfist
Member since 2005 • 20155 Posts

And this matters why? Its up to the consumer to take the reviews seriously or not seriously. If people want to buy reviewers off, let them. Its all opinions anyways... I already know I'm buying ACII first day. I've already seen how the game has changed from the first (at E3), heard about how intimately the team is working with the criticisms of the first, and loved the first; so having anything that is equal to the first or better is going to be fantastic.

foxhound_fox
Well said.
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HULKMANIA_001

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#12 HULKMANIA_001
Member since 2003 • 251 Posts
[QUOTE="Toriko42"]Meh, it's like how my Mom gets free expensive dinners and gets paid 500 dollars from drug companies. Doesn't mean her opinion will be swayed, she got a nice gift but she doesn't have to listen. This is used in all fields.

not true. while the drug company may not directly say it, the gesture of giving a all paid for expensive dinner has already caused you mom to sway her opinion about the company. she now shes them in a more positive light. I say this because of training at my workplace, where corporations such as cannon, sony etc will send gifts, etc as appreciation. but we are instructed not to take these gifts as it deters our ability to give unbiased service. example: cannon gives you a "free" cannon camera as a gift. You work in a electronic shop and customer asks which do you prefer/recommend, cannon or fujifilm. > you say cannon :)
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Blixxed

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#13 Blixxed
Member since 2009 • 1800 Posts
More power to Ubisoft. Since assassins Creed 2 takes place in Italy, it kind of makes sense, it wasn't just a random expensive vacation spot.