One way would be to flood gaming forums w/ threads to make it appear as though tons of people are talking about the game and they're so excited about it.
Its called guerilla markting and its very real--
just look at all those threads posted around the same hours... hmmm.
How do these marketing tactics make you feel...as though you are being fooled or does it make you want to participate?
How else can Sony get people to notice the game? 1 million sold barely today???
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