I've been spending lots of days thinking over what exactly went wrong with the Wii U's launch (saw the figures earlier... barely sold 600k globally still it's insane) i've also professionally studies business and I put together how I think the WiiUshould have been handled:
- MUCH bigger marketing campaign (at-least $100m more spent), the Wii U should have been seen in every shop window in the center of Japan (Tokyo)
- At least 3 AAAAE launch titles, as well as a monster hunter title for the japanese market. Maybe even two - like a red and blue version people buy more.
- $179 price tag, to compete with the Tablets day 1. People say this won't happen then you need to google 'economies of scale' if they had produced more they could have sold them for cheaper - solving both problems
- 3D screen - the one thing nintendo has over the tablets - if we looked at the hardware sheet for the 3DS they only cost like $9, if you take out the current screen it would work out roughly the same price
- First 5-20k consoles given out for free. This would instantly mean people would have them and cause circular marketting, aswell as increasing reputation for Nintendo.
Hopefully Nintendo will be able to rectify alot of these mistakes next time around. Can anyone think of anything else they could have done differently?
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