...the 360 would be dead before it hit the water.
I'm saying this as a hardcore lemming.
Without the cell and blu ray sony could have:
-Launched day and day with the 360 nullifying the 360's advantage with developers learning the architecture first
-a conventional cpu would have stopped all the headaches devs have had with the ps3, the inferior multiplats, and games would have come sooner. another advantage for the 360 nullified.
-the year the 360 got a head start gave it a huge advantage in building its brand name. i barely knew anything about the xbox or heard anyone talk about it last gen. microsoft entered a free market and dumped advertising free of any competition
-without blu ray sony could have easily launched the ps3 at $299-350 making it cheaper than the 360, more feature-packed and with free online.
-launching with the 360 would have made ms look really bad for 2 reasons. a)sony could steal a lot of momentum as soon as people became aware of the rrod. there would be no price advantage, no hardware advantage or advertising advantage for ms, only a load of frustrated customers with the option to switch to ps3. b) people will still have the ps2 and xbox1 in mind when chosing their next gen console, ps2= epic library, xbox1= epic fail.
The blu ray and cell cost sony a fortune and so far they've lost over 3 billion dollars since the ps2. some analysts are predicting sony won't be able to make back all the money that was lost with the ps3 this gen. sony went way too high end for the regular buyer and we really haven't seen bewildering and that can't be done on the 360 to justify the price tag.
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