Thread title says it all. Its unlikely that Sony will leave gaming, but if they did, and Apple filled their void, what do you think would happen?
In my opinion, I belive that if Aplle entered into the game console market there would be a vast change in competition from the way it is today. Right now, MS seems content to focus on casuals, what with the little competition from Nintendo and their dying Wii and with Sony not able to get blockbuster exclusives like Microsoft.
If Apple were to enter into the market, I think that Microsoft and the Xbox would immediatly turn into the uber-hardcore machine that the original Xbox was, andcease the meddling in the casual market. Why? Because Microsoft would be desperate to claim the hardcore crowd before Apple learned about the gaming world. Unlike Sony and Nintendo, Apple would be a Beast of a monster to defeat in marketing, as everyone knows that Apple has some of the best advertising around. Apple always caters to the bigger audience first, in which this case would be the casuals. Microsoft would know that they would have to make the Xbox the console to beat for hardcore gamers, just like they have done with the PC platform.
Microsoft would most likely begin buying up studios that crank out top-tier hardcore titles (EA, Epic Games) and use that as leverage against the Apple machine.
Nintendo would probably be unaffected due to the sheer amount of Japanese influence they have, and their nostalgia factor.
What do you think, System Wars? If this crazy scenario came true, what effect would it have on MS and Ninty?
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