it happened before it could happen again look at 1st Microsoft xbox... same said for ps4 and xbox the 2014 models could be backwards compatible no used game fees...etc
That's like someone refusing to f*ck their significant other in the hope that they will get the message and change their entire personality/lose weight, etc. Buy what you want to begin with.
If you don't buy then they'l find a target audiance that will. As If Boardmembers and Investors give a rats @ss about what their selling. Why else would Microsoft add TV capabilities, for money, no for gamers, no for people who watch TV, they did it for the cash. We're not people to them, we are numbers.
If enough people don't buy it (with marketing, not sure that's likely) they will change as they did with Windows LIVE, but I'm not sure people will do it.
It would certainly send a powerful message to corporations not to try this shit again for quite some time.
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