[QUOTE="mjarantilla"][QUOTE="ramey70"][QUOTE="mjarantilla"][QUOTE="ramey70"][QUOTE="mjarantilla"][QUOTE="ramey70"][QUOTE="mjarantilla"][QUOTE="dracula_16"]They're not toys- they are consoles. :|
ramey70
Keep telling yourself that as you shop in the "PS3/360 Games" aisles of Best Buy or EBGames and see yourself picking up the same games as the 12 year old kid standing next to you.
According to the ESA, the average age of the most frequent game buyer is38 years old. In 2007, 92 percent of computer game buyers and 80 percent of console game buyers were over the age of 18.
Game buyers. Not game players. I can bet you that those 38 year old buyers often have a 10-15 year old player standing next to them salivating.
Wrong again. Also according to the ESA the average game player is 33 years old and has been playing games for12 years.
Actually:
For Console Gamers...
* Forty percent of most frequent game players are under eighteen years old.
* Thirty-five percent of most frequent game players are between 18 and 35 years old.
* Twenty-five percent of most frequent game players are over 35 years old.
So 60% of the most frequent gamers are over the age of 18. Thank you for helping my arguement.
And 40% of the most frequent gamers are still children. No matter how you spin it, it's still obvious that kids make up the biggest marketing demographic.
How can they be the biggest demographic if they don't even constitute a majority? In addition of those frequent gamers under 18 how many are kids? (I don't consider anyone over the age of 14 a kid, especially here in Texas were they can be charged as an adult at that age).
They're the biggest demographic because the 18-35 market is different from the 35+ market, and so aren't generally lumped together. The Wii's target demographic brackets are the under-18 and over-35 markets, while the 360 and PS3's target demographic is the 18-35 market. But the biggest demographic is still under-18.
Demographics aren't limited to two brackets (a majority and minority).
Log in to comment