Most gamers (like myself) once held EA with contempt because all they did was buy out studios for their properties, and then have them churn out endless sequels based on those properties. As soon as the revenue stream dried up, the studio would be immediately shut down.
EA has now moved away from this business model, coming out with new and original properties like Dead Space and such. But their revenue has since suffered under this new business model.
Now it appears that Activision-Blizzard is now doing the same exact thing that EA once did. They are coming up with a stream of endless sequels to their flagship franchises like Call of Duty and Guitar Hero. Their revenues are up.
I respect EA for taking the steps that they now take. After all, we need more creativity in this market. But, however, I'm starting to be very wary of firms like Activision-Blizzard. After all, Call of Duty: World at War was precisely based on the same gameplay model that Modern Warfare was based on.
Anyone feel the same? Is Activision-Blizzard the new EA, churning out endless sequels just to make a quick buck and satisfy their shareholders with short-term revenue increases?
Log in to comment