When major gaming websites such as gamespot have a "prepare yourself for X game" or frivolous shows like "the science of X game" or "the gun the show" do you find these informative gaming sourced of simply promotional material badly disguised turning an upcoming AAA mainstream marketed game game into an event?
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If you remember back to Battlefield 3, EA working with gamespot had a "competitive" launch event promoting the PS3 version.
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