Is it just me or does this seem iffy to you?

I was just going through google news when i came accross this news article about the PS3s upcoming launch in the UK. Now is it just me or does this read more like an advertisement than a impartial article?

http://www.digitalspy.co.uk/gaming/a44158/close-up-look-at-the-playstation-3.html

Sony must have examined the innovative gameplay functions of the Nintendo Wii when developing the Emmy award-winning Sixaxis gamepad for the PlayStation 3 as it works on much the same principles.

    Its from a website that got populare talking about the reality TV show Big Brother UK. Not exactly a gaming focused site.

    Anyway, on topic, there could be other motives, such as Sony giving support, merchants giving support to the site, or it could be as simple as the writer is a Sony fan. Nothing really to sweat.

    To some, the PS3 will be the best system ever. Others might find that to be the 360 or the Wii. And there will be people who prefer older systems. It happens.

Sony must have examined the innovative gameplay functions of the Nintendo Wii when developing the Emmy award-winning Sixaxis gamepad for the PlayStation 3 as it works on much the same principles.Keibo

erm I thought that was a mistake wasn't it something else:?

    The Emmy was for their original DualShock, not the SixAxis 

    I just E-Mailed the author this:

    Just so you know, not only does your article read like you were paid by Sony to write it, you also have a glaring error that popped out to me.
     You wrote, "Sony must have examined the innovative gameplay functions of the Nintendo Wii when developing the Emmy award-winning Sixaxis gamepad for the PlayStation 3 as it works on much the same principles."
     The error is that Sony won the Emmy for the original Dual Shock controler for the Playstation and Playstation 2, not the Sixaxis.
     A sample from http://www.gamespot.com/news/6164037.html, "Wednesday morning [January 10, 2007], the confusion was dispelled when Sony issued a statement retracting its earlier proclamation of a Sixaxis Emmy. "In a press release dated January 8, 2007, SCEA announced we had been recognized by the National Academy of Television Arts and Sciences (NATAS) with a Technology and Engineering Emmy Award for the Sixaxis wireless controller," it read. "Due to miscommunication between the two organizations, this information was incorrectly reported. SCEA won a Technology and Engineering Emmy Award for the DualShock controller." 

I just E-Mailed the author this:

SpruceCaboose