Piracy is bad and is rampant, but I honestly believe it is blown out of proportion in certain ways. So often do I hear people say "developers and publishers are afraid of piracy and is abandoning PC for the console market" in a doomsday fashion, but the only trend I have seen occur is developers going multiplatform. My two questions are, if piracy is so bad on PC that developers will not see money anymore, why do developers and publishers continue to release games on PC and why have they not left the PC market yet?
I usually look at all the developers or publishers and their current relationship with the PC market. I cannot mention developers that have remained only on consoles (Naughty Dog, Imsoniac, Guerilla Games, etc.) because that could not count as "leaving" PC. My main focus right now is on developers and publishers that have released games on PC before.
- Capcom - Last gen, their ports to PC (Resident Evil 4 and Devil May Cry 3) were not all that spectacular, but this gen, I have noticed their PC releases being stronger than their console counterparts. Devil May Cry 4 received the "Legendary Dark Knight" difficulty which spawned an unholy amount of enemies on the screen at once and Resident Evil 5 receives the "No Mercy" mercenaries mode which also spawns an unholy amount of enemies on the screen at once while both look better and run better. You can argue that they "don't care" about PC considering their re-releases of Street Fighter (Super Street Fighter IV) and Resident Evil 5 (Gold Edition) are only found on consoles, but someone could make another argument about how they are getting ripped off at the same time. One can also bring up the article about Devil May Cry 4 being "pirated to hell," but yet they are going to release Lost Planet 2 and Dead Rising 2 on PC later this year. They even support 3D through Resident Evil 5.
- Ubisoft - It should be obvious that Ubisoft does not like piracy considering their draconian DRM they have placed on their recent games (Prince of Persia, Splinter Cell, Assassin's Creed 2). It is unpleasant and not favored by many people. My question here is if Ubisoft suffers from piracy, why do they not leave PC altogether? Leaving the PC market would have been much easier than developing an Internet connection based DRM, so why did they choose the latter? Aside from a few minor bugs and the obtrusive DRM, both games are said to run smoothly for their specific platform. Assassin's Creed 2 was said to have been cracked already, but Ubisoft is going to release Assassin's Creed: Brotherhood on PC as well.
- Epic - This was the company that flat out said that "the money are on consoles" after a failed attempt with PC gamers paying for GFWL (with Gears of War on PC being one of the first few GFWL games) and the poorly appraised Unreal Tournament 3 which may have led to poor sales. Other than Gears of War 2 and 3 being 360 exclusives, I am not sure how Epic left PC, considering that they are developing Bulletstorm for PC and PS3. If I recall correctly, they released the Unreal Development Kit for PC not too long ago.
- Bioware - Time and time again, this company has supported PC for many of their games this gen. Mass Effect was once a 360 exclusive, but the series is now a multiplatform game on PC and 360. They even stated that "PC is the ideal gaming system to play on and to develop on." They are also developing the highly anticipated Star Wars: The Old Republic for PC. Bioware is probably one of the more pro-PC developers aside from Blizzard and Valve.
- Activision - I know that there are many people with a strong dislike for them this gen, but honestly, I cannot recall them hating PC for any reason, and I do not mean through Blizzard or World of Warcraft. Yes, we are all aware of Infinity Ward's port of Modern Warfare 2 to PC (but look at what happened to IW, haters rejoice?), but it did not run any different than the console counterparts aside from a few negatives about it. If anything, several of their games have released at cheaper prices than their console counterparts (Transformers: War for Cybertron and Blur being $60 on 360 and PS3 while both are $40 on PC as seen through Steam). Despite MW2 being the most pirated title of 2009, they are still going to release the next Call of Duty on PC as well. It could be because MW2 and its map packs are still the top sellers on PC since its November release date.
- Bungie - I really cannot say much about them. Yes, they had Halo 1 and 2 on PC, but the rest after that is only on 360. Many people do say it is because of Microsoft's "influence", but that is just a possibility. I do not recall Bungie being mad or disliking PC, so the previous statement about Microsoft's influence may be true. Since Bungie and Activision have partnered up (for a 10 year partnership I believe) it may be possible that Bungie may develop for PC and possibly the PS3 as well since Microsoft only owns the rights to Halo.
- Crytek - I do not know what to say about them. I. Do. Not. Know. First, they're loving PC, but then their hating it and despising it, and then they're loving it again, and then they're being full of themselves and so on. It's confusing. Crytek said that piracy truly hurt them. I hear others say that they are being babies about it considering they sold 3 million+ copies of Crysis. (I do not know the actual sales figures). They may be the one developer that is being used as an example of developers leaving PC for the console market. Despite Crysis 2 being on PC and going multiplatform, it is being made to compensate with consoles. If something on PC works but it does not work on consoles, they take it out (this may be the biggest form of "consolization" today). Honestly, I do not what they are going to do after Crysis 2 besides the Kingdom game for 360, but they have not made it big news that they are leaving PC altogether.
There are plenty of other developers and publishers I could bring up, but I am not sure if it will extend my argument anymore. I am not sure which developer left PC completely. I do not mean focus more on consoles than PC, but actually halted any development or ports for PC and moved to the 360, PS3, or Wii.
It is understandable that DRM is not exactly helpful in preventing or deterring piracy, but it shows that some developers are trying. I do not agree with a developer or publisher focusing more on DRM than on the actual content or features of a game, but the fact that they are trying to protect their games from piracy seems to mean that they want to continue developing games and releasing games for PC while getting their profits where they are due.
I also understand that piracy may deter some sales, but it would not deter sales completely. I do not deny that it is rampant, but I see some developers say that piracy = lost sales when they do not prevent another person from purchasing it (I feel this is a whole other topic or discussion, so please forgive me when I say I do not want to focus or discuss this here). At times, many developers do insist that their game was not the best selling blockbuster hit because of piracy when the actual reason was that the game may have been terrible, full of major bugs, or just flat out bad. I could use piracy as a reason for Alan Wake's current poor sales, but that is not the case (not enough marketing of the game on Microsoft's end). Remedy is even hinting, but not confirming, at a future PC release (Microsoft timed exclusive or poor sales "remedy?"). The use of piracy as an excuse also applies to Epic. They said that piracy prevented their games from being huge money sellers, but it could be from PC gamers not buying Gears of War 1 to pay for GFWL and the disliked Unreal Tournament 3, which many feel was watered down or downgraded from its previous games.
Whenever I reply to someone on these forums asking which developer left PC for consoles, no one answers me or replies to me. They only answer I have seen so far is "developers (plural) are moving to consoles" while they may ignore that we are currently in a multiplatform generation. Sure, there are developers that focus more on consoles, but I have yet to see any major developer or publisher completely drop PC development or porting altogether.
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