It not just the Price that sells the Wii

Though better known for tracking TV rating, Nielsen has moved into games and with the move has hit the industry with a few interesting facts that are sure to have an impact in areas like advertising.

GamePlay Metrics takes data from over 12,000 households (about 33,000 people) to monitor gaming console and PC game use.

The company says GamePlay Metrics demonstrates, "Who is playing games, on which systems, at what times, and, when integrated with other Nielsen data, illustrates which other media platforms are also engaging gamers and which consumer goods they're likely to buy."

So, back to the Wii news. It seems that though it is the cheapest of the next-gen consoles, it is in fact more likely to be found in households where the annual income is over $100,000.

http://www.pocket-lint.co.uk/news/news.phtml/8985/10009/nielsen-data-tracking-games-industry.phtml

By reading this it almost sounds like people who make less money prefer another system than the Wii. And households that make more money prefer the Wii for other systems.

What do you make of it?

Though better known for tracking TV rating, Nielsen has moved into games and with the move has hit the industry with a few interesting facts that are sure to have an impact in areas like advertising.

GamePlay Metrics takes data from over 12,000 households (about 33,000 people) to monitor gaming console and PC game use.

The company says GamePlay Metrics demonstrates, "Who is playing games, on which systems, at what times, and, when integrated with other Nielsen data, illustrates which other media platforms are also engaging gamers and which consumer goods they're likely to buy."

So, back to the Wii news. It seems that though it is the cheapest of the next-gen consoles, it is in fact more likely to be found in households where the annual income is over $100,000.

http://www.pocket-lint.co.uk/news/news.phtml/8985/10009/nielsen-data-tracking-games-industry.phtml

By reading this it almost sounds like people who make less money prefer another system than the Wii. And households that make more money prefer the Wii for other systems.

What do you make of it?

HarlockJC

I think those people bought the Wii in addition with their 360 or PS3.

I dont know, maybe people with more disposable income dont mind over paying for a product that seems to be all the rage and they just gotta have it no matter what the price ?

I do that sometimes - almost bought a Wii but caught myself and knew I would regret it when the price comes down to 149.99 where it feels I'll almost get my moneys worth and maybe more games will be available that suit my taste.

I think those people bought the Wii in addition with their 360 or PS3.SillyManimal

That what I thought at first but no it say a Wii not all three.

The wii is a FANTASTIC system, but is overpriced. farrell2k

9.5 million people seemed either not to agree or did not care about the price

[QUOTE="SillyManimal"]

I think those people bought the Wii in addition with their 360 or PS3.HarlockJC

That what I thought at first but no it say a Wii not all three.

It says that it's more likely to be found in those households. So, it could mean that those people who make 100K+can afford to buy a Wii in addition with their 360 or PS3.

[QUOTE="HarlockJC"]

[QUOTE="SillyManimal"]

I think those people bought the Wii in addition with their 360 or PS3.SillyManimal

That what I thought at first but no it say a Wii not all three.

It says that it's more likely to be found in those households. So, it could mean that those people who make 100K+can afford to buy a Wii in addition with their 360 or PS3.

this would still dispel the idea that it's cost alone that is making the wii a success. if there are more household making 100k+ with the wii than ones making less.

as for the 360 and ps3 in those households you're just speculating.

So it's a birthday present for spoiled kids.Timstuff

wouldn't spoiled kids want and get a ps3?

[QUOTE="SillyManimal"][QUOTE="HarlockJC"]

[QUOTE="SillyManimal"]

I think those people bought the Wii in addition with their 360 or PS3.Ontain

That what I thought at first but no it say a Wii not all three.

It says that it's more likely to be found in those households. So, it could mean that those people who make 100K+can afford to buy a Wii in addition with their 360 or PS3.

this would still dispel the idea that it's cost alone that is making the wii a success. if there are more household making 100k+ with the wii than ones making less.

as for the 360 and ps3 in those households you're just speculating.

I think that people who make less want the biggest bang for their buck, so they buy the console with more features and people who make 100K+ can afford to spend $250 on another console.

Yeah, all this is speculation, but maybe also true for some people.

I think that people who make less want the biggest bang for their buck, so they buy the console with more features and people who make 100K+ can afford to spend $250 on another console.

Yeah, all this is speculation, but maybe also true for some people.

SillyManimal

maybe for some but some how i doubt that they think 500-600 consoles are a hot idea also. they seem to buy the ds and ps2.

So it's a birthday present for spoiled kids.Timstuff

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