Microsoft is still looking for their first penny from videogames

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arredondo

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#1 arredondo
Member since 2004 • 702 Posts
Sony Entertainment's PSOne and PS2 have set industry records for console sales and games, making plenty of money in the process. Nintendo is still enjoying life with the success of their handheld lines, and the money keeps flowing in.

Microsoft? After five years, two consoles and hundreds of released titles (1st, 2nd and 3rd party), their gaming division has yet to see its first penny of profit. From today's Los Angeles Times:

Microsoft, meanwhile, is looking to move toward profitability in gaming with the console it introduced last November, the Xbox 360. The software giant has invested billions on its game machines but has yet to make a penny.

http://www.latimes.com/entertainment/news/newmedia/la-fi-games16nov16,1,7806009.story?page=2&cset=true&ctrack=1


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branketra

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#2 branketra
Member since 2006 • 51726 Posts
What the....patience is an admiral virtue...and a logical move in business.
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project343

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#3 project343
Member since 2005 • 14106 Posts
As long as I get a decently cheap console with great games, I'm happy. Just keep buying out companies, Bill!
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Kinitari

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#4 Kinitari
Member since 2005 • 3472 Posts
Interesting point, but no one is going to want to talk about it right now. Its all about how much the Ps3 suxxors *sigh*.
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Kinitari

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#5 Kinitari
Member since 2005 • 3472 Posts
What the....patience is an admiral virtue...and a logical move in business.BranKetra
Yes very true, Microsoft is making a long term investment. Same way Sony is losing a lot of money on this launch - this is a huge investment for them.
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ryanzoso

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#6 ryanzoso
Member since 2005 • 704 Posts
This says otherwise  http://www.gamespot.com/news/6161925.html
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stephenatl

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#7 stephenatl
Member since 2006 • 111 Posts
This says otherwise http://www.gamespot.com/news/6161925.htmlryanzoso


pwned^^
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StryderK

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#8 StryderK
Member since 2006 • 3189 Posts
The thing is, MS can afford it! The amount of profit they are earning in a quarter off Windows alone is enough to beat the crap out of both Sony and Nintendo combined! MS can stay in this game as long as it's other sectors keep on rolling in the cash. In the meant time, Sony and Nintendo can't do this because Sony is in dire finacial straits (Battery recalls, realiment, PS3 is simply too costly etc) and Nintendo, even though they are ver profitable, have only one division, which is gaming. This is why Wii is so cheap to make and will earn a profit at the very begining.
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Magna_Man109

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#9 Magna_Man109
Member since 2005 • 5527 Posts
The thing is, MS can afford it! The amount of profit they are earning in a quarter off Windows alone is enough to beat the crap out of both Sony and Nintendo combined! MS can stay in this game as long as it's other sectors keep on rolling in the cash. In the meant time, Sony and Nintendo can't do this because Sony is in dire finacial straits (Battery recalls, realiment, PS3 is simply too costly etc) and Nintendo, even though they are ver profitable, have only one division, which is gaming. This is why Wii is so cheap to make and will earn a profit at the very begining. StryderK
yea ms has a CRAP load of money from just Windows and can easily beat sony and nintendo
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humkdunk

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#10 humkdunk
Member since 2004 • 2474 Posts

[QUOTE="ryanzoso"]This says otherwise http://www.gamespot.com/news/6161925.htmlstephenatl


pwned^^

man why can't cows just accept ownage 

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Aura_Twilight

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#11 Aura_Twilight
Member since 2005 • 3212 Posts
Ha this is funny go read the topic I just made with linking proof that 360 is making a profit now.
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chrth

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#12 chrth
Member since 2005 • 1173 Posts
Quick business school concept: Sunk Costs Sunk costs is the notion that money spent is SPENT, and that future decisions should not be based on it. Typically, it means: just because you've invested 10 million dollars on a project doesn't mean you should spend 1 million more. It's tough for some companies to take this viewpoint; it's human nature not to want to give up on something you've invested so much in.* What it also means is that in a financial sense, money previously spent has no effect on current finances. When a company reports its income statement and cash flow, it does so for the current period only (unless it has to restate earnings due to fiscal malfeasance, whether intentional or accidental). Even if a company has spent millions of dollars without making a cent (this happens more often than you can imagine; the startup costs for an automobile factory are HUGE), once the money flows in everyone is happy with the project: be it executives, analysts, stakeholders, etc.** In other words, if Microsoft is profitable with its console now, then what it has spent in the past is no longer (and should no longer be) a factor in its decision-making process moving forward. *This, BTW, was previously an argument for Microsoft to abandon its video game business. **Typically companies conduct internal measures, such as Return on Investment (ROI), in order to judge the success of the project. In this specific case, the ROI would look horrible. However, a positive or negative ROI is an after-the-fact evaluation, and typically does not influence the project itself.
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Yellow_Rose

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#13 Yellow_Rose
Member since 2002 • 16739 Posts

[QUOTE="ryanzoso"]This says otherwise  http://www.gamespot.com/news/6161925.html[/QUOTE]

"Though it had no breakdown of the Wii, this week's iSuppli study did comment on the cost of another next-gen console. Thanks to streamlined processes and ample component supplies, iSuppli estimates that Microsoft now makes $75.70 per Xbox 360 console."

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klactose

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#14 klactose
Member since 2003 • 1167 Posts
[QUOTE="ryanzoso"]This says otherwise http://www.gamespot.com/news/6161925.htmlstephenatl


pwned^^

Actually those two articles are talking about different things. The LA Times article is saying that the Gaming division at MS hasn't made a profit yet (return - investment = profit/loss), this would be counting all previous generations research and production cost as well as current. The article that gamespot is referencing is speaking about how MS is now making a profit on each 360 sold. This does not mean that the Gaming Division has recouped it's investments yet, but it looks like they are working their way towards that more so now than ever before. Which to me is definitely good news.
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Kinitari

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#15 Kinitari
Member since 2005 • 3472 Posts
That link says that Microsoft now makes 75 bucks per console sold... that doesn't mean Microsoft is out of the red yet though. Microsoft is expecting to make profits by 2008. Not too bad of a goal.
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Yellow_Rose

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#16 Yellow_Rose
Member since 2002 • 16739 Posts

That link says that Microsoft now makes 75 bucks per console sold... that doesn't mean Microsoft is out of the red yet though. Microsoft is expecting to make profits by 2008. Not too bad of a goal.Kinitari

No they still have R&D and other expendures.

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Kenshi_is_god

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#17 Kenshi_is_god
Member since 2004 • 5414 Posts
MS is 4 bill i think in debt. Can they afford it? yes. Does this help cut a hole in Sonys profits? HELL yes. will they make it all back? ahhhh yes. yes they will.
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arredondo

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#18 arredondo
Member since 2004 • 702 Posts
That link says that Microsoft now makes 75 bucks per console sold... that doesn't mean Microsoft is out of the red yet though. Microsoft is expecting to make profits by 2008. Not too bad of a goal.Kinitari


OK, now that we know the two numbers involved, time to see how much $$$ Microsoft needs to make their first penny on videogames. From this link, we see that Microsoft has bled $4 billion (with a B) in money supporting their two consoles:

http://www.gamespot.com/news/6140383.html

Now we see that they make about $75 each XBox 360 sale (from -$125 loss per unit to +$75 in a year of slow-rising sales? Hmmm, but ok). If Microsoft's gaming division wants to see their first penny in net profit on console sales alone, they need to sell 53,333,333 units at the current profit rate (53.3 million units). That's just to break even.

Since we know pigs won't fly and that won't happen, you can factor in royalties from software sales, microtransactions, XBL, accessories, 1st party games, etc. The bottom line is, M$ is a loooooong way from seeing that first net positive penny.
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Sherpico

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#19 Sherpico
Member since 2006 • 6805 Posts

You should thank the governmental agencies. If there wasn't a regulatory body looking out for the public's interest, the videogame industry would have crashed by now.

Microsoft would have bought out all the major players within 2-3 years and a monopoly would have ensued.

Can you imagine Microsoft with 80% market share in the videogame business?.......Shudders, i don't wanna even think about it.

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made-man

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#20 made-man
Member since 2006 • 1299 Posts
[QUOTE="stephenatl"][QUOTE="ryanzoso"]This says otherwise http://www.gamespot.com/news/6161925.htmlklactose


pwned^^

Actually those two articles are talking about different things. The LA Times article is saying that the Gaming division at MS hasn't made a profit yet (return - investment = profit/loss), this would be counting all previous generations research and production cost as well as current. The article that gamespot is referencing is speaking about how MS is now making a profit on each 360 sold. This does not mean that the Gaming Division has recouped it's investments yet, but it looks like they are working their way towards that more so now than ever before. Which to me is definitely good news.[/QUOTE Powned.
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Tasman_basic

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#21 Tasman_basic
Member since 2002 • 3255 Posts
wasnt Nintendo the only group to make money last gen?
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whocares9

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#22 whocares9
Member since 2004 • 5062 Posts
What the?.....Xbox360 sold alot of units and the Halo franchise is insane in the fan base and sales.  They are making plunty profit.
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themyth01

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#23 themyth01
Member since 2003 • 13924 Posts
And yet MS makes more profit than both Nintendo and Sony combined. Sony is making more losses recently too and variable cost for Sony will only go up next year.
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littlear

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#24 littlear
Member since 2006 • 80 Posts

The thing is, MS can afford it! The amount of profit they are earning in a quarter off Windows alone is enough to beat the crap out of both Sony and Nintendo combined! MS can stay in this game as long as it's other sectors keep on rolling in the cash. In the meant time, Sony and Nintendo can't do this because Sony is in dire finacial straits (Battery recalls, realiment, PS3 is simply too costly etc) and Nintendo, even though they are ver profitable, have only one division, which is gaming. This is why Wii is so cheap to make and will earn a profit at the very begining. StryderK

MS earns most of their money from stock market, not windows

if it is like you said so, why is sony getting all the exclusive ps games?

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chaoscougar1

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#25 chaoscougar1
Member since 2005 • 37603 Posts

Sony Entertainment's PSOne and PS2 have set industry records for console sales and games, making plenty of money in the process. Nintendo is still enjoying life with the success of their handheld lines, and the money keeps flowing in.

Microsoft? After five years, two consoles and hundreds of released titles (1st, 2nd and 3rd party), their gaming division has yet to see its first penny of profit. From today's Los Angeles Times:

Microsoft, meanwhile, is looking to move toward profitability in gaming with the console it introduced last November, the Xbox 360. The software giant has invested billions on its game machines but has yet to make a penny.

http://www.latimes.com/entertainment/news/newmedia/la-fi-games16nov16,1,7806009.story?page=2&cset=true&ctrack=1
larshaun


OH NO!!! MICROSOFT WILL GO BANKRUPT!!!:roll:

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d-suhiti

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#26 d-suhiti
Member since 2004 • 2593 Posts

[QUOTE="klactose"][QUOTE="stephenatl"][QUOTE="ryanzoso"]This says otherwise http://www.gamespot.com/news/6161925.htmlmade-man


pwned^^

Actually those two articles are talking about different things. The LA Times article is saying that the Gaming division at MS hasn't made a profit yet (return - investment = profit/loss), this would be counting all previous generations research and production cost as well as current. The article that gamespot is referencing is speaking about how MS is now making a profit on each 360 sold. This does not mean that the Gaming Division has recouped it's investments yet, but it looks like they are working their way towards that more so now than ever before. Which to me is definitely good news.[/QUOTE Powned.

:rol::roll:

It says MS is making $75 profit from every 360 sold. "Microsoft now makes $75.70 per Xbox 360 console"

IT'S STILL MAKING MONEY, we did NOT say that MS recouped all the money it invested. Are you blind, oh thats right - you are a blind, ignorant cow.

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arredondo

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#28 arredondo
Member since 2004 • 702 Posts
This thread is ONLY about the gaming division of the companies in order to compare their relative levels of success. The bottom line: - Nintendo's gaming division (lol, 100% of the company) has earned net profits in the industry over the last five years, primarily from their 1st party games and handheld unit successes. - Sony's gaming divisions have earned net profits in the industry over the last five years, primarily from the world record success of PlayStation One and PlayStation 2 console sales, games, and accessories. - Microsoft's gaming division? They are still looking to see their first net profit penny over the last five years of bleeding billions and billions of dollars.
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arredondo

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#29 arredondo
Member since 2004 • 702 Posts
So it appears Microsoft has targeted 2008 as the year that it's gaming division will make it's very first penny of profit:

"Microsoft's Xbox division has lost money every year since its inception, but Bach previously said he expects it to turn a profit in the company's 2008 fiscal year."

http://www.gamespot.com/news/6162325.html

We all wish them well!
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zeonne

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#30 zeonne
Member since 2003 • 5600 Posts
[QUOTE="stephenatl"][QUOTE="ryanzoso"]This says otherwise http://www.gamespot.com/news/6161925.htmlklactose


pwned^^

Actually those two articles are talking about different things. The LA Times article is saying that the Gaming division at MS hasn't made a profit yet (return - investment = profit/loss), this would be counting all previous generations research and production cost as well as current. The article that gamespot is referencing is speaking about how MS is now making a profit on each 360 sold. This does not mean that the Gaming Division has recouped it's investments yet, but it looks like they are working their way towards that more so now than ever before. Which to me is definitely good news.

OWNED
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Fignewton50

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#31 Fignewton50
Member since 2003 • 3748 Posts
Took you 5 days to find that? Anyway, whats the problem with having losses? You think Microsoft didn't expect to lose money for the first 5 years or so of the Xbox's life?
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arredondo

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#32 arredondo
Member since 2004 • 702 Posts
The article just came out today boy genius. The bleeding from profit losses in the gaming division have been well known for years though.
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imprezawrx500

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#33 imprezawrx500
Member since 2004 • 19187 Posts
[QUOTE="StryderK"]The thing is, MS can afford it! The amount of profit they are earning in a quarter off Windows alone is enough to beat the crap out of both Sony and Nintendo combined! MS can stay in this game as long as it's other sectors keep on rolling in the cash. In the meant time, Sony and Nintendo can't do this because Sony is in dire finacial straits (Battery recalls, realiment, PS3 is simply too costly etc) and Nintendo, even though they are ver profitable, have only one division, which is gaming. This is why Wii is so cheap to make and will earn a profit at the very begining. Magna_Man109
yea ms has a CRAP load of money from just Windows and can easily beat sony and nintendo

easily beat sony? I wouldn't say that sony makes big profits too you know.
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ViolentPressure

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#34 ViolentPressure
Member since 2005 • 5521 Posts
Much can change in a year or two, the 360 is already $200+ cheaper for MS than it was a year ago.

The PS3 is expected to have a 10 year life cycle.
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secretsaiyan007

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#35 secretsaiyan007
Member since 2006 • 4508 Posts
meh, MS will never run out of money
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XTy

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#36 XTy
Member since 2006 • 2434 Posts

meh, MS will never run out of moneysecretsaiyan007

BUT....they will run out of patience trying to make money with Xbox and selling it to casuals....eventually, they will give up if this thing doesn't make a profit in a decade...which is coming up.

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chrismunx

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#37 chrismunx
Member since 2003 • 3964 Posts

As long as I get a decently cheap console with great games, I'm happy. Just keep buying out companies, Bill!project343

You do know that the more MS puts into buying companies, the more the gaming industry hurts? Granted, Rare finally made a good game (Viva Pinata) but let's say if they took Capcom? Then MS would be putting Capcom's talent into their standards which could lower them. I just don't see good things from this sort of move. The only advantage is, stealing exclusives. Which I say makes a console a big seller.

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KungfuKitten

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#38 KungfuKitten
Member since 2006 • 27389 Posts
Shameful for the industry they had to take so much loss.
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Danm_999

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#39 Danm_999
Member since 2003 • 13924 Posts

[QUOTE="secretsaiyan007"]meh, MS will never run out of moneyXTy

BUT....they will run out of patience trying to make money with Xbox and selling it to casuals....eventually, they will give up if this thing doesn't make a profit in a decade...which is coming up.

Did you write their business plan or something? You do realise why they are doing all this; Xbox, breaking into console gaming, don't you? It's not for profit, it's to gut the competition and gut the industry's giants Sony and Nintendo. Also, the Xbox was released in 2001, that's 5 years ago. The decade will be in 2011.
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HuusAsking

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#40 HuusAsking
Member since 2006 • 15270 Posts
So it appears Microsoft has targeted 2008 as the year that it's gaming division will make it's very first penny of profit:

"Microsoft's Xbox division has lost money every year since its inception, but Bach previously said he expects it to turn a profit in the company's 2008 fiscal year."

http://www.gamespot.com/news/6162325.html

We all wish them well!
larshaun
Well, considering the 360 is now officially in the black, they've cleared a very significant hurdle. The 360 is no longer a loss leader and is now, like most everything else in the gaming division, a revenue generator. Not only that, they're firmly established in the gaming market, so that in itself means the gaming division has put itself on the map.

BTW, How do economists measure the viability of long-term investments as well as investments where the dollar isn't necessarily the goal (ie. What if it's market penetration in order to diversify?)?
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HuusAsking

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#41 HuusAsking
Member since 2006 • 15270 Posts
[QUOTE="XTy"]

[QUOTE="secretsaiyan007"]meh, MS will never run out of moneyDanm_999

BUT....they will run out of patience trying to make money with Xbox and selling it to casuals....eventually, they will give up if this thing doesn't make a profit in a decade...which is coming up.

Did you write their business plan or something? You do realise why they are doing all this; Xbox, breaking into console gaming, don't you? It's not for profit, it's to gut the competition and gut the industry's giants Sony and Nintendo. Also, the Xbox was released in 2001, that's 5 years ago. The decade will be in 2011.

I doubt it. First off, the primary goal of any business is to make money. Otherwise, what's the purpose of existing? Second, if Nintendo takes a dive because of Microsoft, might there not be backlash?
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KungfuKitten

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#42 KungfuKitten
Member since 2006 • 27389 Posts
[QUOTE="Danm_999"][QUOTE="XTy"]

[QUOTE="secretsaiyan007"]meh, MS will never run out of moneyHuusAsking

BUT....they will run out of patience trying to make money with Xbox and selling it to casuals....eventually, they will give up if this thing doesn't make a profit in a decade...which is coming up.

Did you write their business plan or something? You do realise why they are doing all this; Xbox, breaking into console gaming, don't you? It's not for profit, it's to gut the competition and gut the industry's giants Sony and Nintendo. Also, the Xbox was released in 2001, that's 5 years ago. The decade will be in 2011.

I doubt it. First off, the primary goal of any business is to make money. Otherwise, what's the purpose of existing? Second, if Nintendo takes a dive because of Microsoft, might there not be backlash?

I'm not sure what You're saying but it might be gaming will slowly disappear if one falls away. I doubt a new company would arise in an industry where You have to take n-billion loss for several years before seeing Your losses slowly seep away.
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Thrice_III

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#43 Thrice_III
Member since 2004 • 1539 Posts
[QUOTE="stephenatl"][QUOTE="ryanzoso"]This says otherwise http://www.gamespot.com/news/6161925.htmlklactose


pwned^^

Actually those two articles are talking about different things. The LA Times article is saying that the Gaming division at MS hasn't made a profit yet (return - investment = profit/loss), this would be counting all previous generations research and production cost as well as current. The article that gamespot is referencing is speaking about how MS is now making a profit on each 360 sold. This does not mean that the Gaming Division has recouped it's investments yet, but it looks like they are working their way towards that more so now than ever before. Which to me is definitely good news.

I was about to say the same thing. Sony in 2 consoles have made tons of money, as many years there gaming dvision was there most profitable. Microsoft has yet to break even in there video game investment.
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gullytolwyn

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#44 gullytolwyn
Member since 2003 • 362 Posts
Creating a userbase costs money. Microsoft, Sony and Nintendo all know this. You want your investments to be successful you'll have to throw some money at it. You'll lose a lot in hopes of making it big in the long run.
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eastside49er

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#45 eastside49er
Member since 2002 • 19559 Posts
The 360 is already making money? That is crazy. The XBOX never turned a profit. Of course the most money will be made via the games, accessories, market place, XBL, etc. Seems like MS has yet another cash cow in the works, besides their software.
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HuusAsking

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#46 HuusAsking
Member since 2006 • 15270 Posts
The 360 is already making money? That is crazy. The XBOX never turned a profit. Of course the most money will be made via the games, accessories, market place, XBL, etc. Seems like MS has yet another cash cow in the works, besides their software. eastside49er
Times and situations are radically different.

THEN: Sony was first out of the gate. Because of this, they could dictate the going price of consoles, forcing Microsoft to follow suit (to avoid losing customers) and this preventing the competition from going in the black.
NOW: Microsoft is first out of the gate. Because of this, they have control over their price so as to minimize loss or (even better) buy time for it to get in the black (which it achieved). The fact that its big competitor premiered considerably more expensive is perhaps another reason Microsoft can keep its price at current levels. However, now that the 360 is in the black, Microsoft is the one who can apply price pressure on Sony so as to keep Sony off balance.

THEN: Microsoft contracted out most of its parts and hardware to third parties. These parties put favorable terms in their contracts that prevented Microsoft from seeking alternative or bargaining down prices.
NOW: Microsoft has made sure to maintain control over all 360-related IP. IBM may have designed the Xenon CPU and ATI (now AMD) the Xenos GPU, but Microsoft owns the rights to them, allowing it to seek out other foundries to create its chips as well as seek better techniques to help drop costs (such as shrinking their CPU to increase yields).
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arredondo

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#47 arredondo
Member since 2004 • 702 Posts
All this talk of needng to bleed away money for years to eventually make a profit is bogus. Did the NES in the 80s bleed away money for Nintendo as their first mainstream console? No, they made profits their first generation and was the most successful console ever at that time. How about Sony in 1995, coming up against industry leaders Nintendo and Sega with their PSOne? No, it went on to be the most successful console of all time (the PS2 is on pace to past that though). So bleeding money is not a pre-requisite to make early profits OR gain early market position. Microsoft screwed up while Sony played it smart. Who knows what could've happend had Microsoft agreed to get GTA3 as an exclusive like they were offered, I dunno. While it may be unclear who will "win" this gen, you can't let the bleeding of Microsoft profits for 5+ years off the hook by suggesting it's a normal part of doing business.
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eastside49er

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#48 eastside49er
Member since 2002 • 19559 Posts

[QUOTE="eastside49er"]The 360 is already making money? That is crazy. The XBOX never turned a profit. Of course the most money will be made via the games, accessories, market place, XBL, etc. Seems like MS has yet another cash cow in the works, besides their software. HuusAsking
Times and situations are radically different.

THEN: Sony was first out of the gate. Because of this, they could dictate the going price of consoles, forcing Microsoft to follow suit (to avoid losing customers) and this preventing the competition from going in the black.
NOW: Microsoft is first out of the gate. Because of this, they have control over their price so as to minimize loss or (even better) buy time for it to get in the black (which it achieved). The fact that its big competitor premiered considerably more expensive is perhaps another reason Microsoft can keep its price at current levels. However, now that the 360 is in the black, Microsoft is the one who can apply price pressure on Sony so as to keep Sony off balance.

THEN: Microsoft contracted out most of its parts and hardware to third parties. These parties put favorable terms in their contracts that prevented Microsoft from seeking alternative or bargaining down prices.
NOW: Microsoft has made sure to maintain control over all 360-related IP. IBM may have designed the Xenon CPU and ATI (now AMD) the Xenos GPU, but Microsoft owns the rights to them, allowing it to seek out other foundries to create its chips as well as seek better techniques to help drop costs (such as shrinking their CPU to increase yields).

Yes I know all of the back stories. I still find it amazing that under a years time MS is already making money from the hardware. They never made anything back on the XBOX. It is very impressive to see MS learn from their past mistakes in a business sense. Already in the black for the hardware and will more then likely be in the green by 2008. Bravo MS.

I guess this means the 360 will have a much longer life span than the original XBOX? Seems like we probably won't see a new console from MS until 2010, possibly 2011.

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Oemenia

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#49 Oemenia
Member since 2003 • 10416 Posts
For starters, they are now making a profit from selling consoles (around $75 from what i know down from a LOSS of $170) and also, those profits will increase as they now own ALL hardware licensed in the console. So the chips will get cheaper and it will cost THEM less to make them, instead of ATi or IBM who wouldve manufactured them
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tango90101

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#50 tango90101
Member since 2006 • 5977 Posts

It's been said that every premium makes MS a profit...

idk where this guy came up with his "facts"..

besides.. the ps2 didn't come close to creating a profit at its 1 year mark either....

but  somehow cows seem to forget this....

really tho; ps3 fans should be the LAST gamers to talk about profitability....  the ps3 is a money loser... hand over fist...;)