I think Sony's strategy is to divert its resources towards in-house development of games rather than depending on 3rd party games like in the past, and to ensure Blu-Ray is THE next gen film format of choice. Here's the reasons why:
1) Quietly over the years, Sony has acquired many small developers, and I believe they are now the third largest game publisher behind EA and Ubisoft in terms of sheer manpower. All signs point to huge investment on 1st party games here.Â
2) Sony is, as we know, in a bit of financial trouble. It can't afford to buy exclusive rights to games or even time exclusives for that matter. Well, I take that back. It could, but I believe that they are looking for more long-term strategies than buying exclusivity rights all the time. AFAIK, Sony has never really purchased exclusive rights to most of its past 3rd party games, they just happened to develop them for the PS1/PS2 only due to the fact that they dominated and it was cost effective to just develop it for those systems thanks to the huge installed base.
3) Kind of a continuation of 2, there is more competition now. I think Sony realizes that the phenomenal success and dominance they've enjoyed in the past simply won't continue, especially with the 800 pound Gorilla that is MS having entered the market. And common sense would suggest that you don't wrestle head to head with a gorilla. Sony COULD buy 3rd party developers out to make games for their system, but that is Microsoft's game. MS is (in)famous for simply buying its way into dominance and killing its competitors that way. I don't believe that Sony, while it is a large company, would be able to beat MS at their own game. I think Sony sees this too.
4) Blu-Ray is a HUGE investment on Sony's part, and I think at this moment it is more important for Sony to declare victory in the next-gen format wars. You have to realize that Sony is a conglomerate, and its electronics department in particular is STRUGGLING. They NEED Blu-Ray to win in order to gain ground again. Say what you will, but it was in Sony's best interest to include the BD drive in the PS3. This way Sony will pretty much ensure that Blu-Ray will win sooner or later.
I think that Sony is predicting that the rest will fall in place from here. Being the sole provider of a next-gen movie format in a console along with guaranteed exclusive games through its own developers (which is more cost-effective in the long run) will (possibly) put Sony in a good to great position in the future. After manufacturing methods are refined and costs are reduced on the new technology inside the PS3, Sony will eventually lower the price. But I don't see that happening any time soon.
A lot of people here ridicule Sony, but the company isn't ran by a bunch of monkeys. They have a strategy, and they are hoping it will work out for them. I for one think it's a pretty reasonable one. The other path, of course, would have been to get into a price and bid war with Microsoft, and while Sony can do that, I don't think they'd beat MS at their own game like I stated earlier. Nintendo's strategy has been super-succesful so far,as it has basically set itself in another league thanks to pricing and innovation. Sony is the one in MS's crosshairs right now, and hopefully their strategy to continue their success works out for them, although it may take a year or two to notice the benefits.
If Sony can "survive" (i.e. continue to sell at a stable rate) for a year or two and not have to resort to price wars and bid wars, it will be in a VERY good position. That is the critical unknown IMO.
That's my two cents.... now for the fanboys to rush in and scream "lmalmalma Wall of text Sony is teh suck lolz", but intelligent input is always welcome as well!
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