Mr. Newell has done it again and before people start saying, "Oh how many times is this man going to keep saying this?" Well to be truth, this man better keep saying it. We gamers get the idea, but those darn stubborn publishers don't.
All they can see is. Milk Here, Milk There. Hey LOOK AT THAT DRIED COW(Lem)!! Let's MILK IT SOME MORE!! and when they try to MILK the PC Gaming Bulls, the majority of the bulls won't let them, publishers start to scream out PIRATES!!!!! while Valve and Blizzard start LMAOing..
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"One thing that we have learned is that piracy is not a pricing issue. It's a service issue," he said.
"The easiest way to stop piracy is not by putting anti-piracy technology to work. It's by giving those people a service that's better than what they're receiving from the pirates.
"For example, Russia. You say, oh, we're going to enter Russia, people say, you're doomed, they'll pirate everything in Russia. Russia now outside of Germany is our largest continental European market.
"But the point was, the people who are telling you that Russians pirate everything are the people who wait six months to localise their product into Russia," he continued.
"It doesn't take much in terms of providing a better service to make pirates a non-issue."--- but but, publishers need to make money? No. Give THEM MILK!!
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http://www.eurogamer.net/articles/2011-10-24-newell-stop-piracy-by-offering-superior-service
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