Mainly because of distributors. For example, I live in Portugal and the main choice for a videogame console is the Playstation. Why ? Because Sony IS the distributor. Nintendo's distributor here in Portugal is Concentra, and they suck at it. The only Nintendo videogame that is actually popular is Pokémon. Without Pokémon, Nintendo wouldn't even exist here in Portugal. This started way back in the Gamecube era. It was literally impossible to find one, but people actually wanted a Gamecube. I remember that at school the kid's saw comercials of the Gamecube, they wanted one, but it was impossible to find one. Concentra only launched about 10 thousand Gamecubes in its hole lifespawn, and I'm sure this happened in several countries as well. So, don't blame it solely on the lack of commercials. Think of the distributors.
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