If SEGA did want to re-enter the console race, they'd have to do it before the likes of Apple get on board. They may be better off developing a casual console with HD support to rival the Wii so in a way it's only going against one competitive system, not two or go handheld. It could work out well for them as the HD era' will have matured and become mainstream. If they ever do, of course.
Any comments of a 2015 target for new consoles is complete rubbish. I'd say Microsoft will want to get a new sytstem out within the next 3 years because the PS3 is going to build up enormous momentum when the price drops(not to mention reliability issues with the console nearly 4 years in) and I think MS will see a large drop in sales. It's a huge plus to be Blu-ray compliant as HDTV sales continue to increase but the price is a barrier. I doubt movie downloads will be major competition because broadband is too restricted and I imagine the majority favours physical media > (rented?) DD. ISP's seem in no hurry to actually make our connections unlimited, even though many state they are.
Also, a "life cycle" is how long the console is supported for, not how long it will be until the succesor is released. Look at the PS3 - released 2006 yet the PS2 is on a "10 year life cycle".
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