http://www.cubed3.com/news/20387/1/iwata-nintendo-not-aiming-at-children-enough.html#.UumSJkDjuSo
Japanese website Asahi Shinbun quotes Iwata as stating how he felt that Nintendo weren't "targeting children enough" when it came to the latest home console, the Nintendo Wii U. With the Nintendo 3DS, the hardware has had a range of software that melds well with both adults and children, but a lack of advertising and focus had lead the Wii U's potential demographic astray.
I am pretty sure that's not the problem but ok Iwata.
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