How last Gen the majority of people had a PS2 and much less had an Xbox. Microsoft managed to get millions of PS2 players to transfer from Sony to Microsoft, the PS2 will have created huge brand loyalty for Sony as it was such a popular console. Therefore the Xbox 360 has managed to get a huge market segment from Sony, straight after thhe most popular system of all time. That says something. You cannot say PS3 is doing well if they are matching the 360 as there is still a huge fall from the last gen. Sony had a great brand name that was trusted and extremely popular, and now it is millions behind the Xbox.
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